Sonic lines up Action Mania' for kids

In addition to a 360 marketing campaign, Sonic will innovatively connect with kids through an on-ground activation plan

BestMediaInfoBureau | Mumbai | May 28, 2014

Kids, get ready for an action-packed summer season as Sonic comes with its new campaign 'Sonic Action Mania' which will travel the length and breadth of the country to you all a dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.

The on-air leg of this campaign will require children to watch the shows from 1 PM to 3 PM on Sonic and answer simple questions to win exciting prizes like mobile phones, bicycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline/1255568 from BSNL Landline, mobile and MTNL mobile, and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.

In addition to a 360 degree marketing campaign spanning cross-channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on-ground activation plan that includes gaming championships, all-India van activations and meet and greet with the famous Sonic action heroes.

Nina Elavia Jaipuria

Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media, said, “Sonic fills the need gap for action which, as a genre, was missing earlier from television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure. We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”

The 'Sonic Action Mania Vans', yet another leg of the 'Sonic Action Mania', will travel across 19 cities which includes, Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi and Jaipur, all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump and lots more.

Kids will get a chance to meet and greet their action heroes – 'The Teenage Mutant Ninja Turtles' and 'Power Rangers' – at popular malls like Phoenix Market City in Kurla, Mumbai, and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavour of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.

Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7 across 14 outlets in India. Every weekend of June will have kids join their favourite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.

The website, www.sonicgang.com, will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the 'Kung Fu Panda - Watch-n-Win' contest this season.

Sarmistha@bestmediainfo.com  

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