IRCTC e-Shopping expands rapidly, adds Luggage and Books categories

Powered by Yebhi.com, the railway shopping portal now offers over 15 categories

BestMediaInfo Bureau | Delhi | November 5, 2013

IRCTC Shopping and SOTPL (which runs Yebhi.com) announced the launch of two new categories, luggage and books on the IRCTC Shopping Portal – www.shop.irctc.co.in. The addition has been made after successfully running the shopping portal of last three months. These categories have been launched based on customer feedback and demand.

The IRCTC shopping page is powered by Yebhi.com. They manage the customer journey end-to-end from the User Interface to product sourcing to final fulfilment of the order to the customers.

Both luggage and books complement the Travel category and integral part of every user's travel pack. With this launch travellers can now easily shop for luggage and books while making their travel bookings on irctc.co.in. From the launch itself customers will have access to over 20,000 book titles and over 150 luggage items to choose from.

This IRCTC Shopping Portal is helping expand the reach of product ecommerce to cities beyond the top metros and enabling Indians from even tier 4 and 5 cities to shop online. Since its inception the portal has received a strong and positive response and the introduction of these new categories will only increase customer appeal.

The Books category offers over 20,000 books from various categories ranging from fiction, sci-fi, non-fiction, mystery, literature, bestsellers, etc to name a few. The Luggage section offers an extensive range of more than 150 products to choose from heavy to light travelling, with major brands like Samsonite, Skybags, VIP, American Tourister, etc.

Nikhil Rungta Chief Business Officer, Yebhi.com, said, “We are delighted to announce the introduction of two new categories: luggage and books to the existing IRCTC shopping site. Our association with IRCTC was a strategic move in order to expand our reach to the Real India – those living in tier 4 and 5 cities. Within a short span of time we have received an overwhelming response from our customers and based on their feedback, we have introduced these categories. "

Sunil Kumar, JGM IT, IRCTC, said, “We are happy announce the launch of two new categories on IRCTC Shop - Luggage and Books. They have great synergy with travel and we feel our customers will find them very useful. We have had a very good response to our shopping site till now and feel our association with Shop online trading Private Limited, Brand name Yebhi, working really well owing to their deep understanding of e-commerce and consumer behavior while they shop online.”

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