DY Works appoints Lakshmi Iyer as VP - Marketing

She moves from Better Communications where she was VP - Marketing & Group Account Head

BestMediaInfo Bureau | Mumbai | September 25, 2013

Lakshmi Iyer

DY Works, India's oldest and largest brand strategy and design firm, has appointed Lakshmi Iyer as Vice-President, Marketing. Prior to joining DY Works, Iyer was VP - Marketing & Group Account Head at Better Communications. She has worked on clients across financial services, entertainment media, retail, and FMCG sectors among others.

A postgraduate in Marketing with over 15 years of experience in the communication business, Iyer believes that with the plethora of media available for creating branded experiences today, it is all the more imperative for branding and communications to not operate in silos, and stay on the same continuum.

Alpana Parida, President, DY Works, said, “Our nature of work requires people with a strong branding and communications profile and Lakshmi has a combination of both. We are very pleased to have her join the DY Works family.”

On her new role at DY Works, Iyer said, “This exciting role is a logical next step for me. I look forward to working with the team and building the client portfolio further.”

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