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Ogilvy leads Effie 2012 shortlists
McCann stands second while Lowe Lintas and Leo Burnett follow at No. 3 and No. 4 respectively . There is a total 128 shortlists from 27 agencies
BestMediaInfo Bureau | Delhi | November 26, 2012
/ "effie-2012")
This year the 128 shortlists from 27 agencies are higher than last year's 97 nominations from 20 agencies.
Ogilvy & Mather once again secured the highest number of 31 shortlists this year followed by McCann Worldgroup with 18 nominations. Lowe Lintas and Partners stands at No. 3 with 12 nominations which is closely followed by Leo Burnett with 11 nominations. JWT and Taproot India have got 8 and 5 nominations, respectively.
| Agency | Shortlists |
| Ogilvy & Mather | 31 |
| McCann Worldgroup | 18 |
| Lowe Lintas and Partners | 12 |
| Leo Burnett | 11 |
| JWT | 8 |
| Taproot India Communication Pvt. Ltd | 5 |
| DRAFTFCB Ulka | 5 |
| BBH Communications India Pvt. Ltd | 4 |
| DDB Mudra Group | 4 |
| Grey Worldwide (I) Pvt. Ltd | 4 |
| Mindshare | 3 |
| Rediffusion Dentsu Young & Rubicam Pvt.Ltd. | 3 |
| Saatchi & Saatchi Pvt. Ltd. | 3 |
| BBDO India Pvt. Ltd. | 2 |
| Interface Communications (Draft FCB) | 2 |
| Jubilant Foodworks Ltd | 2 |
| ABP One | 2 |
| Cartwheel Creative Consultancy Pvt. Ltd. | 1 |
| Contract Advertising India Pvt. Ltd | 1 |
| Creativeland Asia Pvt. Ltd. | 1 |
| Happy Creative Services | 1 |
| Havas Worldwide India | 1 |
| Jack in the Box Worldwide | 1 |
| Law & Kenneth Communications(I) Pvt. Ltd | 1 |
| Publicis Communications Pvt. Ltd | 1 |
| SohoSquare Advertising & Marketing Communications Pvt. Ltd. | 1 |
| Total | 128 |
Complete shortlists:
| THE ADVERTISING CLUB | ||
| EFFIE 2012 - SHORTLISTED ENTRIES | ||
| CONSUMER PRODUCTS : A. COSMETICS AND TOILETRIES | ||
| No. | Campaign Title | Name of Agency |
| 1 | Vaseline- The Voice Of a nation | BBH Communications India Pvt. Ltd |
| 2 | An alarm clock for your skin | DDB Mudra Group |
| 3 | Go Sleeveless | Interface Communications (Draft FCB) |
| 4 | Science in a tube | Lowe Lintas and Partners |
| 5 | Making Body The New Face | McCann Worldgroup |
| 6 | MTV VJ KIDNAPPED FOR AXE SHOWER GEL LAUNCH | Mindshare |
| 7 | Pampers Good Morning Baby | Saatchi & Saatchi Pvt. Ltd. |
| CONSUMER PRODUCTS : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | This Diwali, Don't Just Spend. Invest. | BBH Communications India Pvt. Ltd |
| 2 | Hard to Reach | Havas Worldwide India |
| 3 | WASTE TIME - Because you will never be young again | JWT |
| 4 | Tide Naturals Husband & Wife | Leo Burnett |
| 5 | Kill Mosquitoes. Kill Malaria. | Lowe Lintas and Partners |
| 6 | Making Whisper Scream | McCann Worldgroup |
| 7 | As Aamir steals light, Titan steals a march over competition | Ogilvy & Mather |
| CONSUMER PRODUCTS : B. BEVERAGES / DRINK, CONFECTIONARY AND FOOD | ||
| No. | Campaign Title | Name of Agency |
| 1 | Iss Diwali aap kisse kush karenge? | Contract Advertising India Pvt. Ltd |
| 2 | The World's Original Energy Drink | DRAFTFCB Ulka |
| 3 | Katrina In A Bottle | JWT |
| 4 | Har Mausam Aam | Leo Burnett |
| 5 | Kissanpur | Lowe Lintas and Partners |
| 6 | When we made Anna take on Dhoni to win the teen Battle | McCann Worldgroup |
| 7 | Coca-Cola Chorus : When Coca-Cola gave India its 2012 New Year Card | McCann Worldgroup |
| 8 | Sprite Rasta Clear Hai | Ogilvy & Mather |
| 9 | Have you earned it? | Ogilvy & Mather |
| 10 | Tayyari Jeet Ki | Ogilvy & Mather |
| 11 | Have you felt Silk lately? | Ogilvy & Mather |
| SERVICES : A. TELECOM AND RELATED PRODUCTS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Fair always | DRAFTFCB Ulka |
| 2 | No Getting Away | DRAFTFCB Ulka |
| 3 | Building a Better Network | Grey Worldwide (I) Pvt. Ltd |
| 4 | "The Blue Bot" | Grey Worldwide (I) Pvt. Ltd |
| 5 | "Just 3G vs Reliance 3G" | Grey Worldwide (I) Pvt. Ltd |
| 6 | Baat sirf paison ki nahin hain | JWT |
| 7 | Upload Anything: How Aircel brought 3G up, close and personal to youth | McCann Worldgroup |
| 8 | Network Campaign-the retellingof a classic tale | Ogilvy & Mather |
| 9 | Har Ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| SERVICES : B. FINANCIAL SERVICES | ||
| No. | Campaign Title | Name of Agency |
| 1 | Kotak Mahindra Bank Subbu 6% | Cartwheel Creative Consultancy Pvt. Ltd. |
| 2 | Even Gods can feel insecure | JWT |
| 3 | Kotak Assured Income Plan- Second Income | JWT |
| 4 | Providing homes for the migrant imagination | Leo Burnett |
| 5 | Life Insurance in Just 10 Minutes | Lowe Lintas and Partners |
| 6 | Aapke sachche Advisors | Ogilvy & Mather |
| 7 | Be the Dad, Your dad never was | Ogilvy & Mather |
| SERVICES : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Koi Bhi Insaan Chhota Nahi Hota | Leo Burnett |
| 2 | Har Idol Ke Peeche Hote Najaane Kitne Idols | Leo Burnett |
| 3 | Dispelling the Mastercard Lie | McCann Worldgroup |
| 4 | Satyamava Jayate- Managing A Billion Expectation | Ogilvy & Mather |
| 5 | 'Undumb India' | Ogilvy & Mather |
| 6 | Poochne Main Kya Jata Hai | Ogilvy & Mather |
| 7 | Discovering God's best kept secret | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
| DIGITAL ADVERTISING (ONLINE/MOBILE COMMUNICATION) | ||
| No. | Campaign Title | Name of Agency |
| 1 | Being Bond | DDB Mudra Group |
| 2 | Why this Kolavari Di | Jack in the Box Worldwide |
| 3 | Online ordering | Jubilant Foodworks Ltd |
| 4 | The Photographs Case | Ogilvy & Mather |
| 5 | The Date Fillum | Ogilvy & Mather |
| 6 | 'Loving 'em Back" | Ogilvy & Mather |
| 7 | Har ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| HEALTHCARE | ||
| No. | Campaign Title | Name of Agency |
| 1 | The Sweetest Thing You Can Tell A Diabetic | Lowe Lintas and Partners |
| B2B ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Casino Grande- Media Buying Made Exciting | McCann Worldgroup |
| 2 | Drive into the Big League | Ogilvy & Mather |
| DIRECT MARKETING | ||
| No. | Campaign Title | Name of Agency |
| 1 | The World's Youngest Job Applicant | BBDO India Pvt. Ltd. |
| 2 | Pizza Signs | Jubilant Foodworks Ltd |
| 3 | The Day You Were Born | Mindshare |
| DAVID V/S GOLIATH | ||
| No. | Campaign Title | Name of Agency |
| 1 | Taking on the 'dada' of the oral care | Grey Worldwide (I) Pvt. Ltd |
| 2 | Putting Some Body Back Into Body Care | McCann Worldgroup |
| 3 | The Photographs Case | Ogilvy & Mather |
| 4 | Bosch : Genetically German | Ogilvy & Mather |
| 5 | Wake Up To The Times of India | Taproot India Communication Pvt. Ltd |
| BEST ON-GOING CAMPAIGN | ||
| No. | Campaign Title | Name of Agency |
| 1 | Jaago Re! | Lowe Lintas and Partners |
| 2 | The First 7 Step | McCann Worldgroup |
| 3 | Kuch Meetha Ho Jaaye- Cadbury Dairy Milk's growth story from 2005-2012 | Ogilvy & Mather |
| 4 | Seedhi Baat No Bakwaas, Freshology- First Drink Then Think & Rasta Clear Hai | Ogilvy & Mather |
| 5 | Yeh Badhiya hai | Ogilvy & Mather |
| 6 | How Madhya Pradesh became Incredible In Incredible India | Ogilvy & Mather |
| 7 | The Ultimatebond- 20 years and Still Going Strong | Ogilvy & Mather |
| LENOVO TECH-DOERS AWARD | ||
| No. | Campaign Title | Name of Agency |
| 1 | Hippo Momline | Creativeland Asia Pvt. Ltd. |
| 2 | Pass-Click-Goal | JWT |
| 3 | The Photographs Case | Ogilvy & Mather |
| 4 | Pampers Good Morning Baby | Saatchi & Saatchi Pvt. Ltd. |
| CONSUMER DURABLES : A. AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED | ||
| No. | Campaign Title | Name of Agency |
| 1 | How Tata Motors knocked Maruti off the Mileage Mountain | DRAFTFCB Ulka |
| 2 | LUV | Lowe Lintas and Partners |
| 3 | Chalta Nahin Daudta Hai | Ogilvy & Mather |
| 4 | A Long lasting Battery is a 'Life Saver' | Ogilvy & Mather |
| 5 | The Power of the Fourth Wheel | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |
| CONSUMER DURABLES : B. ELECTRONICS GOODS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Voltas All Weather AC | SohoSquare Advertising & Marketing Communications Pvt. Ltd. |
| CORPORATE ADVERTISING : SOCIAL CAUSE | ||
| No. | Campaign Title | Name of Agency |
| 1 | Marks for Sports | DDB Mudra Group |
| 2 | You Read They Learn | Lowe Lintas and Partners |
| 3 | Gifting India a Young Heart | McCann Worldgroup |
| 4 | Vanquishing death by befriending life | McCann Worldgroup |
| 5 | Women for Women | McCann Worldgroup |
| 6 | Springwel Sleep Exchange Offer | Saatchi & Saatchi Pvt. Ltd. |
| INTEGRATED ADVERTISING CAMPAIGN - A (1-25) | ||
| No. | Campaign Title | Name of Agency |
| 1 | Cadbury Mishti Shera Shrishti | ABP One |
| 2 | No Getting Away | DRAFTFCB Ulka |
| 3 | Go Sleeveless | Interface Communications (Draft FCB) |
| 4 | Taking on the religion called cricket | JWT |
| 5 | Putting the Break in Lunch Break | Leo Burnett |
| 6 | Kill Mosquitoes. Kill Malaria. | Lowe Lintas and Partners |
| 7 | Making Body The New Face | McCann Worldgroup |
| 8 | MTV VJ Jose Kidnapped for Axe Shower Gel Launch | Mindshare |
| 9 | Satyameva jayate - Managing A Billion Expectations | Ogilvy & Mather |
| 10 | THE PHOTOGRAPHS CASE | Ogilvy & Mather |
| 11 | Drive into The Big League | Ogilvy & Mather |
| 12 | Har Ek Friend Zaroori Hota Hai | Taproot India Communication Pvt. Ltd |
| CONSUMER DURABLES : C. OTHERS | ||
| No. | Campaign Title | Name of Agency |
| 1 | Always Hoyenga | Lowe Lintas and Partners |
| 2 | DULUX : WHEN COLORS GOT AN ATTITUDE | McCann Worldgroup |
| RETAIL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | No Kidding. No Worries. | Happy Creative Services |
| 2 | Putting the Break in Lunch Break | Leo Burnett |
| 3 | Making the Happy Price Menu Happier | Leo Burnett |
| 4 | Open up a World of Spices | Leo Burnett |
| 5 | Taking the Fast out of Fast food | Leo Burnett |
| 6 | Diamonds Are Man's Best Friend | Lowe Lintas and Partners |
| 7 | Sets You on Fire | Ogilvy & Mather |
| CORPORATE ADVERTISING : A. CORPORATE REPUTATION | ||
| No. | Campaign Title | Name of Agency |
| 1 | Thank You mom - Because the Toughest Job in the World is the Best Job in the World | BBDO India Pvt. Ltd. |
| 2 | Your Dreams are not yours Alone | DDB Mudra Group |
| 3 | Breathing Life into a Billion Heroes | Law & Kenneth Communications(I) Pvt. Ltd |
| 4 | Winning Dispit Loosing the Star | Lowe Lintas and Partners |
| 5 | Creating Opinion Leadership for a Hindi Daily | McCann Worldgroup |
| 6 | Values Stronger than Steel | Ogilvy & Mather |
| 7 | I Am Mumbai | Taproot India Communication Pvt. Ltd |
| RURAL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Pyaar se Suljhaye, Sar Na Khujlaye | BBH Communications India Pvt. Ltd |
| 2 | Tide Naturals Husband % Wife | Leo Burnett |
| 3 | Project "Swasthya Chetna" (Quest for Health) | Ogilvy & Mather |
| 4 | Ab Roshani Se Seecho... Desh Ki Buniyaad | Publicis Communications Pvt. Ltd |
| REGIONAL ADVERTISING | ||
| No. | Campaign Title | Name of Agency |
| 1 | Cadbury Mishti Shera Shrishti | ABP One |
| 2 | Recommended by Sufferers | BBH Communications India Pvt. Ltd |
| 3 | Horlicks Oats - Bringing Life to Oats | JWT |
| 4 | when NESCAFE Sunrise owned the most momentous morning of the year in tamil nadu | McCann Worldgroup |
| 5 | Conquering the Kingdom of Oats | McCann Worldgroup |
| 6 | AAROGYAM ANANDAM AASHIRVAAD | McCann Worldgroup |
| 7 | The Battle of Banglore | Rediffusion Dentsu Young & Rubicam Pvt.Ltd. |