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Cannes Lions 2012: Final 5 shortlists for India

Taproot India secures three shortlists while BBH India and Bacardi India get one nomination each

BestMediaInfo Bureau | Delhi | June 22, 2012

The final shortlists for Cannes Lions 2012 have been announced and Indian agencies have secured five nominations in four categories – Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated.

Taproot India has secured three shortlists – one each in Film, Film Craft and Titanium & Integrated.

Taproot’s campaign for Mumbai Mirror – ‘I am Mumbai’ – has been shortlisted in Film and Film Craft categories. Ramesh Deo Productions, Mumbai, was the production house for the campaign. ‘I am Mumbai’ is the only shortlist in Film categories that attracted 56 entries from India this year.

For Film Lions, Khai Meng Tham, Worldwide Chief Creative Officer, Ogilvy & Mather, was the Jury President this year while Priti Kapur, Executive Creative Director, JWT Delhi, was representing India as a jury member.

Another Taproot campaign, ‘A day in life of India’, for The Times of India has been shortlisted for Titanium & Integrated Lions. Taproot has secured the only shortlist in this category among the 17 entries from India this year.

Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter +Bogusky (CP+B), is the President of the jury, and Agnello Dias Chief Creative Officer, Taproot India, was a jury member representing India for Titanium & Integrated Lions.

BBH India’s ‘Tanjore’ campaign for Google Chrome has been shortlisted in Film Craft category. The film was produced by EEKSAURUS Mumbai.

There were total 41 entries submitted from India this year for Film Craft Lions.

Film Craft Lions Jury is headed by Ivan Zacharias, Director, Stink, UK, and Sneha Iype Varma, Executive Producer/Partner, Nirvana Films, was representing India as a jury member.

India has also secured a shortlist in the newly launched category Branded Content & Entertainment. The Dewarists from Bacardi India has been shortlisted in this category. There were 18 entries from India in this category.

For Branded Content & Entertainment Lions, Avi Savar, Founder and Chief Creative Officer, Big Fuel, USA, is the Jury President, while Cyrus Oshidar, Creative Director, Bawa Broadcasting, was representing India on the jury.

Film Lions Shortlists
Title Advertiser Product Agency Production Company
I AM MUMBAI BCCL Mumbai Mirror Taproot India Ramesh Deo Productions
Film Craft Lions Shortlists
I AM MUMBAI BCCL Mumbai Mirror Taproot India Ramesh Deo Productions
Google Chrome – Tanjore Google Chrome Google Chrome BBH India Mumbai Eekasaurus Mumbai
Titanium & Integrated Lions Shortlists
Title Advertiser Product Entrant Company
A day in life of India BCCL The Times of India Taproot India
Branded Content & Entertainment Lions Shortlists
Title Advertiser Product Entrant Company Agency
The Dewarists Bacardi India Dewar’s Scotch Bacardi India Babble Fish/ Only Much Louder Entertainment/ Design of Information

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