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Cannes Diary - Day Two

Varun Arora, ECD, Cheil Worldwide Asia, reports from Cannes

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BestMediaInfo Bureau
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Cannes Diary - On way

Cannes Diary – Day Two

Varun Arora, ECD, Cheil Worldwide Asia, reports from Cannes

June 19, 2012

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It's 1.30 AM and I'm bloody tired.

Attended so many workshops and seminars that my head is jumbled with information. Need time to organise stuff. Is there an app for that?

The two most memorable talks were by a firm called Contagious and by Cheil Worldwide. The latter showed some big cojones by inviting the world famous K-Pop band 2NE1 for a performance preceded by a chat. The whole point, I guess, was to demo how brands can learn from bands on the digital front.

Contagious, on the other hand, gave great examples and case studies on how some brands are engaging with people to make the interface simple and far more meaningful. Stellar stuff, do check it out.

The several talks were followed by the award ceremonies for PR, Promos and Direct. Cheil Worldwide won two golds. Cheil India won nothing. :(

I guess tomorrow is another day. We're a long way from home. Should not go back home empty handed. And we won't...Si Dieu le veut (God willing).

Caught up with people from Cheil's global offices in the evening. Kinda crazy how every office battles ever day for the same cause: great work.

If you have time, you might want to check out the videos of talks by Directory and TBWA's big Olympic idea.

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Also read:

Cannes Diary – Day One

Cannes Diary – On way

Info@BestMediaInfo.com

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