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Goafest 2012: Ogilvy India wins Grand Prix in Digital & Interactive category

Ogilvy also remained only Gold winner in this category with 2 Gold metals; AgencyDigi’s Jago re campaign wins 3 bronze metals

BestMediaInfo Bureau | Goa | April 20, 2012

Right from the first day at advertising conclave, Digital remained the talk of the Goafest and delivered a Grand Prix on the next day. Ogilvy India swept the Grand Prix with 2 Gold metals, 1 Silver and 1 Bronze. No other agencies were able to win Gold in Digital and Interactive category. In terms of number of awards, Maxus remained at the top of the list with 7 awards including 3 Silver and 4 Bronze metals.

There were total 38 metals given away from 71 shortlisted entries in the Digital category for the Creative Abby’s 2012.

Take a look at the list of winners in Digital & Interactive category here:

Subcategory Brand Caption Agency Name Metal
Brand Corporate Website Vardenchi The Ride of Your Life on World Wide Web BC Web Wise Pvt. Ltd Bronze
Brand Corporate Website Kerala Holiday Mart Kerala Holiday Mart Website Indigo Consulting Silver
Brand Corporate Website Turquoise Cottage Turquoise cottage website Webchutney Silver
Brand Campaign Website/microsite Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Brand Campaign Website/microsite Nokia Nokia Direct the Drama Wunderman International Bronze
Brand Campaign Website/microsite Tanishq Sequel To Tvc With A Twist Maxus India Silver
Brand Campaign Website/microsite Fox Crime Photographs Case Ogilvy India Gold
Brand Campaign Website/microsite Audi Audi A8L 3D Experience Creativeland Asia Pvt. Ltd. Silver
Web Banner Asthma Society of India Coughing Banner – Rocket Ogilvy India Silver
Web Banner Rich media Center Fresh Actisport Get Active Online Maxus India Bronze
Web Banner Rich media Star Movies James Bond Surfs The Internet DDB Mudra Group Silver
Creative use of search engine marketing. Tata Docomo Tata Docomo Search Marketing – Using location searches to communicate network superiority Interface Business Solutions (India) Pvt. Ltd. Bronze
Creative use of email. Plan India Youngest job applicant BBDO India Silver
Creative use of email. Volkswagen India Text Drive Grey India Bronze
Creative use of email. Euroair Breathless eDM Ogilvy India Bronze
Creative use of Social Media Why this kolaveri di song from the Movie ‘3’ Why This Kolaveri Di Jack In The Box Worldwide Silver
Creative use of Social Media Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Creative use of Social Media Volkswagen India Anything4Jetta- India’s largest Twitter campaign Grey India Bronze
Branded Content for Internet –branded application / tool / mash up. Asian Paints Royale The Wall Takes it All Contract Advertising India Pvt. Ltd. Silver
Branded Content for Internet –branded application / tool / mash up. Volkswagen India Text Drive Grey India Bronze
Branded Content for Internet –branded application / tool / mash up. Nokia Nokia Agent.One Webchutney Bronze
Branded Content for Internet –branded application / tool / mash up. Volkswagen India Volkswagen LIVE @ IPL Grey India Bronze
Branded Game Samsung Mobile The Great Gadget Hunt Digitas India Bronze
Branded Game Tanishq Sequel To Tvc with a Twist Maxus India Silver
Branded Game Volkswagen India Text Drive Grey India Bronze
Brand film created for internet/video/youtube Reebok The Teesra Eleven Brandworks Bronze
Brand film created for internet/video/youtube The Times of India Naaka Mukka Now in English JWT India Bronze
Digital innovation use of new technology to create a new brand experience (including augmented reality) Nokia Lumia The Times of India becomes LIVE TV Maxus India Bronze
Digital innovation use of new technology to create a new brand experience (including augmented reality) Tata Docomo Tata Docomo Twittcom – World’s first Twitter commerce Interface Business Solutions (India) Pvt. Ltd. Silver
Online integrated campaign Tata Tea JaagoRe Soch Badlo JaagoRe AgencyDigi Communications Pvt. Ltd. Bronze
Online integrated campaign Volkswagen India anything4jetta Grey India Bronze
Online integrated campaign FoxCrime Photographs Case Ogilvy India Gold
Mobile – WAP site Nokia Net Ka Guru Net Ka Guru Maxus India Silver
Mobile – WAP site Citibank India QROSSWORD Publicis Communications Pvt. Ltd. Bronze
Mobile – Best Application for mobile/tool/mash up Titan HTSE Mobile App. Maxus India Bronze
SMS/Interactive voice recognition Fastrack Fastrack Video Sms Maxus India Bronze
SMS/Interactive voice recognition Mumbai District AIDS Control Society Hot-Line Group M – Dialogue Factory Bronze
Online integrated campaign FoxCrime Photographs Case Ogilvy India Grand Prix

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