/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
Follow UsNew Update
/bmi/media/post_banners/a06de1c3f2c37cd911bda47ff72c043008569126bd134a1ca88778274315dc9a.jpg)
Goafest 2012: Ogilvy India wins Grand Prix in Digital & Interactive category
Ogilvy also remained only Gold winner in this category with 2 Gold metals; AgencyDigi's Jago re campaign wins 3 bronze metals
BestMediaInfo Bureau | Goa | April 20, 2012
/ "goafest2012")
Right from the first day at advertising conclave, Digital remained the talk of the Goafest and delivered a Grand Prix on the next day. Ogilvy India swept the Grand Prix with 2 Gold metals, 1 Silver and 1 Bronze. No other agencies were able to win Gold in Digital and Interactive category. In terms of number of awards, Maxus remained at the top of the list with 7 awards including 3 Silver and 4 Bronze metals.
There were total 38 metals given away from 71 shortlisted entries in the Digital category for the Creative Abby's 2012.
Take a look at the list of winners in Digital & Interactive category here:
| Subcategory | Brand | Caption | Agency Name | Metal |
| Brand Corporate Website | Vardenchi | The Ride of Your Life on World Wide Web | BC Web Wise Pvt. Ltd | Bronze |
| Brand Corporate Website | Kerala Holiday Mart | Kerala Holiday Mart Website | Indigo Consulting | Silver |
| Brand Corporate Website | Turquoise Cottage | Turquoise cottage website | Webchutney | Silver |
| Brand Campaign Website/microsite | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Brand Campaign Website/microsite | Nokia | Nokia Direct the Drama | Wunderman International | Bronze |
| Brand Campaign Website/microsite | Tanishq | Sequel To Tvc With A Twist | Maxus India | Silver |
| Brand Campaign Website/microsite | Fox Crime | Photographs Case | Ogilvy India | Gold |
| Brand Campaign Website/microsite | Audi | Audi A8L 3D Experience | Creativeland Asia Pvt. Ltd. | Silver |
| Web Banner | Asthma Society of India | Coughing Banner - Rocket | Ogilvy India | Silver |
| Web Banner Rich media | Center Fresh Actisport | Get Active Online | Maxus India | Bronze |
| Web Banner Rich media | Star Movies | James Bond Surfs The Internet | DDB Mudra Group | Silver |
| Creative use of search engine marketing. | Tata Docomo | Tata Docomo Search Marketing - Using location searches to communicate network superiority | Interface Business Solutions (India) Pvt. Ltd. | Bronze |
| Creative use of email. | Plan India | Youngest job applicant | BBDO India | Silver |
| Creative use of email. | Volkswagen India | Text Drive | Grey India | Bronze |
| Creative use of email. | Euroair | Breathless eDM | Ogilvy India | Bronze |
| Creative use of Social Media | Why this kolaveri di song from the Movie '3' | Why This Kolaveri Di | Jack In The Box Worldwide | Silver |
| Creative use of Social Media | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Creative use of Social Media | Volkswagen India | Anything4Jetta- India's largest Twitter campaign | Grey India | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Asian Paints Royale | The Wall Takes it All | Contract Advertising India Pvt. Ltd. | Silver |
| Branded Content for Internet –branded application / tool / mash up. | Volkswagen India | Text Drive | Grey India | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Nokia | Nokia Agent.One | Webchutney | Bronze |
| Branded Content for Internet –branded application / tool / mash up. | Volkswagen India | Volkswagen LIVE @ IPL | Grey India | Bronze |
| Branded Game | Samsung Mobile | The Great Gadget Hunt | Digitas India | Bronze |
| Branded Game | Tanishq | Sequel To Tvc with a Twist | Maxus India | Silver |
| Branded Game | Volkswagen India | Text Drive | Grey India | Bronze |
| Brand film created for internet/video/youtube | Reebok | The Teesra | Eleven Brandworks | Bronze |
| Brand film created for internet/video/youtube | The Times of India | Naaka Mukka Now in English | JWT India | Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) | Nokia Lumia | The Times of India becomes LIVE TV | Maxus India | Bronze |
| Digital innovation use of new technology to create a new brand experience (including augmented reality) | Tata Docomo | Tata Docomo Twittcom - World's first Twitter commerce | Interface Business Solutions (India) Pvt. Ltd. | Silver |
| Online integrated campaign | Tata Tea JaagoRe | Soch Badlo JaagoRe | AgencyDigi Communications Pvt. Ltd. | Bronze |
| Online integrated campaign | Volkswagen India | anything4jetta | Grey India | Bronze |
| Online integrated campaign | FoxCrime | Photographs Case | Ogilvy India | Gold |
| Mobile - WAP site | Nokia Net Ka Guru | Net Ka Guru | Maxus India | Silver |
| Mobile - WAP site | Citibank India | QROSSWORD | Publicis Communications Pvt. Ltd. | Bronze |
| Mobile - Best Application for mobile/tool/mash up | Titan | HTSE Mobile App. | Maxus India | Bronze |
| SMS/Interactive voice recognition | Fastrack | Fastrack Video Sms | Maxus India | Bronze |
| SMS/Interactive voice recognition | Mumbai District AIDS Control Society | Hot-Line | Group M - Dialogue Factory | Bronze |
| Online integrated campaign | FoxCrime | Photographs Case | Ogilvy India | Grand Prix |