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Indian agencies secure 10 nominations at Festival of Media

Mindshare leads with five nominations followed by Maxus with two nominations. MEC, Mediacom and Lodestar UM have got one shortlist each

BestMediaInfo Bureau | Delhi | March 19, 2012

The Festival of Media 2012 has announced the nominations for the awards to be held at Montreux, Switzerland, from April 15-17, 2012. Indian agencies have secured 10 nominations this year. Mindshare has topped with five nominations followed by Maxus with two nominations. MEC, Mediacom and Lodestar UM have got one shortlist each.

Now in its sixth year, the Festival of Media is the world’s first celebration of media creativity and innovation — uniting global media specialists with senior marketers, media owners and thought-leaders, to do business and debate the many changes in media that are altering advertising landscapes worldwide.

Category Campaign Company Brand
Best Communications Strategy Change the game  India Mindshare Pepsi
Making of a superstar Mindshare Lux
Best Contribution to a Campaign by a Media Owner Making of a superstar Mindshare/Gemini TV Lux
Best Entertainment Platform Little big film maker Mindshare Surf Excel
Best Use of Content Little big film maker Mindshare Surf Excel
Best Use of Emerging Technology Customising Technology to create world’s first light powered Facebook app, mobile app and billboard Maxus Bangalore Titan HTS
Technology helped save 100,000 live Maxus Vodafone India
The Creative Use of Media Award Auto rickshaw Mediacom India Duracell
Night hamme MEC Colgate
The Effectiveness Award It’s a great time to be a family Lodestar UM Microsoft

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