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Jagran Solutions executes launch event of Audi A6

Organizes 12-day central launch training program for dealers in Aurangabad.

BestMediaInfo Bureau | Delhi | September 2, 2011

Jagran Solutions partnered with Audi Motors to promote the luxurious Audi A6 before the dealers and employees through a Central Launch Training Program at ITC Welcome Rama International hotel in Aurangabad. The training program spanning across 12 days included a series of conferences, training sessions and entertainment acts essayed by various artists.

Jagran Solutions organised the complete event for Audi. The agency took the onus of setting up the venue, artist management, designing of decor & collaterals and providing the manpower support for the high-profile event. The event was attended by 220 people belonging to league of elite dealers and top ranking employees. During this period of 12 day a batch of 25 participants were treated via 2 day training program.

Commenting on the occasion, Achint Chaudhary Head of Non Technical Training from Audi India said, “We had put together an interesting and exciting programme for the Audi A6 Central Launch Training in Aurangabad majorly for our dealers and employees. The focus of the training course was on learning about progressive and segment leading features of the new Audi A6, while the two casual, fun filled evenings were planned to celebrate together the beginning of another success story for Audi in India – The new Audi A6. This is the first time we have been associated with Jagran Solutions who have managed the entire 12 daylong event for us commendably.”

Pankaj Raj Kumar, National Head of Jagran Solutions said, “This is for the very first time that the German Automaker partnered with Jagran Solutions to conduct a  BTL program. The account was bagged after a multi-pitch agency and was bagged by  Jagran Solutions on the back of its creative insights and execution strengths”.

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