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IRS Q1 2011: Top 10 dailies in Punjab

Punjabi daily Jag Bani replaces Punjab Kesri to become the second largest read daily of the state.

BestMediaInfo Bureau | Delhi | June 22, 2011

The first quarter of IRS 2011 has not been good for most of the dailies in Punjab where 7 out of 10 publications have seen heavy losses. The state is led by Punjabi daily Ajit which has managed to retain its readers in this quarter. Its AIR stands at 11.23 lakh in IRS Q1 2011 as compared to 11.18 lakh in the last survey and 10.58 lakh in IRS Q1 2010. Thus the paper has grown by more than 6% over the past one year.

The first quarter results of IRS 2011 have brought a big change at the No.2 position where Punjabi daily Jag Bani has replaced Punjab Kesri. Jag Bani has registered a growth of 6.4% in this quarter and taken its AIR at 10.27 lakh as compared to 9.65 lakh in the previous quarter. However, over the past one year, the daily has maintained the status quo as it had an AIR of 10.26 lakh in IRS Q1 2010.

Losing more than 6% readers in the current quarter, Punjab Kesri has slipped down to No.3 position in the state. Its current AIR stands at 10.05 lakh as compared to 10.7 lakh in the previous quarter and 11.50 lakh in IRS Q1 2010. Thus the daily has registered a decline of 12.6% over the past one year.

The No.4 daily of Punjab Dainik Bhaskar has managed to add a few readers this quarter. It has recorded an AIR of 8.62 lakh in IRS Q1 2011 as compared to 8.49 lakh in the previous quarter and 8.28 lakh in IRS Q1 2010.

The readership of Punjab’s 5th largest read daily Dainik Jagran is on decline and the daily has lost 6.7% readers in the current survey and more than 20% readers over the past one year. Its current AIR stands at 7.64 lakh as compared to 8.19 lakh in the last survey and 9.58 lakh in IRS Q1 2010.

English daily The Tribune holds the 6th spot in its home state Punjab but losing readership on quarter on quarter basis. The daily has recorded an AIR of 2.8 lakh in IRS Q1 2011 as compared to 3.02 lakh in previous quarter and 3.51 lakh in IRS Q1 2010.

Punjabi daily, Punjabi Tribune at No.7 has seen a decline of 26.3% in the first quarter of IRS 2011. It has recorded an AIR of 1.6 lakh in Q1 2011 as compared to 2.17 lakh in the last survey and 2.76 lakh in IRS Q1 2010. Thus the daily has lost more than 42% readers over the past one year.

English daily Hindustan Times has also seen a dip and lost 8.7% readers in this quarter. HT has recorded an AIR of 1.15 lakh in IRS Q1 2011 as compared to 1.26 lakh in last survey and 1.6 lakh in IRS Q1 2010.

Hindi daily Amar Ujala again registered about 20% readers over the past quarter and now its AIR stands at 73,000 as compared to 90,000 in previous quarter and 1.52 lakh in IRS Q1 2010

The 10th spot is held by Hindi daily Dainik Tribune which has recorded an AIR of 49,000 in IRS Q1 2011 as compared to 55,000 in the last survey.

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