BestMediaInfo Bureau | Delhi | June 27, 2011
The eastern state of India, Assam has only one newspaper Asomiya Pratidin as a major player in the market while there are several newspapers of almost equal readerships. Like the last quarter, the decline trend is continuing in the state where 9 out of top 10 dailies have lost their readership. Dainik Janmabhumi has jumped up 2 position to become 5th largest read daily of the state.
No.1 Daily and the distant leader of Assam ‘Asomiya Pratidin’ has registered a decline of 4.4% in the first quarter of IRS 2011. The paper has recorded an AIR of 11.52 lakh in IRS Q1 2011 as compared to 12.05 lakh in the previous quarter and 12.3 lakh in IRS Q1 2010.
The second largest read daily of Assam is ‘Asomiya Khabar’ with an AIR of 3.47 lakh in IRS Q1 2011 as compared to 3.63 lakh in the previous quarter and 4.43 lakh in IRS Q1 2010.
At number three position is ‘Assam Tribune’ with an AIR of 2.52 lakh as compared to 2.81 lakh in the previous quarter and 2.26 lakh in IRS Q1 2010.
Despite losing a few readers, Dainik Agradoot holds the 4th spot in the state with an AIR of 2.1 lakh as compared to 2.4 lakh in the previous quarter and 3.3 lakh in IRS Q1 2010.
By riding 2 positions up, ‘Dainik Janmabhumi’ is the new No.5 daily of Assam with an AIR of 1.99 lakh readers as compared to 1.87 lakh in the previous survey and 1.93 lakh in IRS Q1 2010.
‘Amar Asom’ is retaining its 6th spot with an AIR of 1.92 lakh as compared to 2.05 lakh in the previous quarter and 2.44 lakh in IRS Q1 2010.
Pushed 2 positions down by Dainik Janmbhumi, ‘Dainik Jugasankha’ is the new No.7 daily in the state with 1.71 lakh readership as compared to 2.28 lakh in the previous quarter.
‘Dainik Assam’ is at No.8 position with an AIR of 89,000. The paper has lost 23,000 readers in the current quarter. In Q1 of IRS 2010, the daily had an AIR of 1.58 lakh.
At 9th and 10th spot are ‘Ajir Asom’ and ‘The Telegraph’ with AIR of 78,000 and 65,000 respectively.
Please share IRS of other NE states as well
Meghalaya, Manipur, Tripura, Mizoram, Nagaland, Arunachal Pradesh.