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Cannes Lions 2011: Lodestar shines with first Gold for India

Taproot taps Silver in Outdoor, Maxus hits Silver in Media; McCann gets Bronze in Radio; total 6 metals won in three categories.

Neha Saraiya | Delhi | June 22, 2011

It rained metals in Cannes last night for India and the shining armour was the Gold in the Media category won by Lodestar UM followed by the dark knight of Silver bagged by Maxus Mumbai. Marked as the first ever Gold bagged by any Indian Media agency in the Media Lions category the campaign that fetched this medal was ‘The world’s first newspaper on 100% recycled newsprint’ done for Garnier. While the Silver Metal represented the work for Tata Sky named as ‘We Mixed India!’

Other stars of the night included a Silver Lions won by Taproot India complemented by a Bronze each, flaunted by BBDO India and Sorento Healthcare Communications in the Outdoor Lions category.  While BBDO India got acknowledged for its entry of ‘Nuclear’ and ‘Sea level’ for  White Collar Hippies, Sorento Healthcare Communications strived a bronze metal  for Wockhardt in the name of ‘Osama’/’Bush’, ‘Batman’/’Joker’ campaigns.

Taproot’s campaign for Audio Book India under the name of ‘Dalai Lama’, ‘Nelson Mandela’ and ‘Hitler’ showcased the novice idea of Bookmarks in an Audio Book and stroked a Silver in the Entertainment, Retail, Restaurants and  Publications sub-category of Outdoor.

Taproot India's poster campaign. Click on the image to enlarge.

There was just a single win in the Radio category of a Bronze, by McCann Worldgroup for Mirc Electronics.

Interestingly the tally of India remained the same in number as of last year i.e. six including two Silver and two Bronze in outdoor, one silver in Radio and One Bronze in Media category. The only difference being a record win of maiden Gold in the Media category by Lodestar UM in Cannes Lions 2011.

Neha@BestMediaInfo.com

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