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Ad:tech India: VivaKi becomes largest digital marketing network in India


With 175 people, brings together the best in class talent from Digitas, Starcom MediaVest Group and ZenithOptimedia

BestMediaInfo Bureau | Delhi | April 28, 2011

During the first day of ad:tech India, VivaKi India announced that its digital talent pool in India has crossed the 175-person mark, across its three agencies – Digitas, Starcom MediaVest Group and ZenithOptimedia- as well as the VivaKi Nerve Center.  This makes VivaKi arguably the largest digital force in India with deep capabilities across digital strategy, creative, production, media, analytics, social media, search and mobile.

Announcing this, Srikant Sastri, Country Chair, VivaKi India said, “This large talent pool, coupled with our fluid talent strategy, has enabled VivaKi to integrate digital capabilities seamlessly. It helps us in building stronger operations for different brands under VivaKi and win the digital game in India. Our clients are benefiting through the rapid creation of cross-functional teams that deliver exactly what they need”.

Commenting on the development, Virat Mehta, Vice President-Communications, Nestle India, said,  “Working with Digitas has been very interesting and their ability to create integrated digital solutions has really helped us dive into this medium.We now look forward to a tightly integrated creative and media strategy with Digitas and ZenithOptimedia working closely together.”

Separately, Aman Malhotra, Head-Digital Marketing, Samsung India, said, “We are able to ensure that our digital creative and media strategy work seamlessly, and that we get a single-view analytics dashboard by working with Starcom Worldwide and Digitas through a single client-facing team. I have no doubt that, as VivaKi scales up its team, clients will only benefit.”

Speaking on the development, Rashmi Deshpande, Chief Talent & Transformation Officer, VivaKi India, said, “Our 175-person strong talent pool is the broadest and deepest today- covering digital strategy, creative, production, media, search, analytics, social media, SEO, technology. This makes us the most attractive destination for digital specialists to work for”.

India is a one of the key markets for VivaKi and the past few months have seen extensive collaboration between agencies and alignment of talent. The network will ramp up the team further to offer clients the best digital marketing services in the country including a shared back-end for common implementation support. This talent force supports local market as well as offshore support for VivaKi’s US/Europe offices.

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