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IRS Q4 2010: Top 10 Dailies in Orissa

Rajat Arora | Delhi | March 28, 2011

The fourth quarter of IRS 2010 hasn’t brought good news for the Orissa Market. All the major dailies except Dharitri have lost readers in the current survey.

In spite of loosing readers in all four quarters oriya Daily Sambad has managed to stay number one in the current IRS with 14.85 lakh readers. The paper has lost 53000 readers in Q4. In Q3 of IRS 2010 the daily had an AIR of 15.38 lakh. In year 2010 Sambad lost 1.61 lakh readers.

Dharitri has strengthened its number two position with an AIR of 14.49 lakh. The paper continues to add reader in the current quarter as well. The paper has added 62000 new readers in the current quarter. In Q3 of IRS 2010 Dharitri had an AIR of  13.87 lakh. In year 2010 Dharitri added 95000 new readers.

At number three position is Samaj with an AIR of 14.31 lakh. the paper has lost 33000 in Q4 of IRS 2010. in Q3 of IRS 2010 Samaj had an AIR of 14.64 lakh. The paper added 18000 new readers in year 2010.

The Samaya is at number four spot with an AIR of 2.49 lakh. the paper has lost readers in all four quarters of year 2010. the paper has lost 48000 readers in Q4 of IRS 2010. in Q3 of IRS 2010 the Samaya had an AIR of 2.97 lakh. The Samaya lost 1.26 lakh readers in year 2010.

At number five position is nation’s number one English Daily The Times Of India with an AIR of 1.78 lakh. the paper has lost 8000 readers in the current quarter. In Q# of IRS 2010 TOI had an AIR of 1.86 lakh. In year 2010 TOI lost 11000 readers.

The New Indian Express is at number six spot with an AIR of 1.11 lakh. the paper has lost 13000 readers in current quarter. The English daily had an AIR of 1.24 lakh in Q3 of IRS 2010. In year 2010 The New Indian Express lost 24000 readers.

Anupam Bharat is at number seven position with an AIR of 91000. The paper has lost 49000 readers in the current quarter. In Q3 of IRS the daily had an AIR of 1.40 lakh.

At number eight position is Prajatantra with an AIR of 90000. the paper has lost 13000 readers in the current quarter. The daily had an AIR of 1.13 lakh readers. The paper lost 33000 readers in year 2010.

Dainik Jagran is at number nine spot with 40000 readers. The paper had an AIR 42000 in Q3 of IRS 2010. The Hindi daily lost 3000 readers in year 2010.

Navabharat is at number ten with 25000 readers. The paper has lost 5000 readers in the current quarter. In Q3 of IRS 2010 Navabharat had an AIR of 30000. The paper added 4000 new readers in year 2010.

Rajat.Arora@BestMediaInfo.com

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