IRS 2010 Q1: Complete Analysis On Business Dailies & Magazines

BestMediaInfo Bureau | Delhi | May 6, 2010

The first quarter of IRS 2010 has brought good news for only one business daily Financial Express which has registered 21% growth.

According to the latest Indian Readership Survey (IRS) data, ‘The Economic Times’ remains the clear market leader adding just 3,000 readers. ET has 7.6 lakh readers in the current survey.

HT Media Ltd’s business paper ‘Mint’ continues to be the No. 2 business daily with 1.58 lakh readers (AIR), with significant gains coming from the Mumbai market where it grew by 62%. Mint has further widened its lead over Business Standard (No.3 in the category), thereby consolidating its position as the No. 2 business daily nationally.

‘Business Standard’ has registered a sharp decline by losing 11% (17,000) readers. Its AIR stands at 1.31 lakh in the current survey as compared to 1.48 lakh in IRS R2 2009.

With no gain no loss, ‘Hindu Business Line’ has maintained its position at No. 4 with AIR of 1.24 lakh.

Strengthening its position at No. 5 ‘Financial Express’ has registered the maximum growth by 21%. The business daily has recorded AIR of 46,000 as compared to 38,000 in last survey.

Business Magazines

The leading business magazine of the country ‘Business Today’ has seen phenomenal growth of 20% and strengthened its top. It has added 55,000 readers in the first quarter to take its AIR to 3.25 lakh.

The No. 2 business fortnightly magazine ‘Business India’ has also gone up by 6% and gained 13,000 readers in January to March 2010. Its AIR stands at 2.29 lakh as compared to 2.16 lakh in last survey.

‘Outlook Business’ remains at 3rd spot with a marginal growth of 3% taking its AIR to 1.86 lakh as compared to 1.81 lakh in last survey.

With a huge dip of 9%, business weekly ‘Business World’ has managed to retain its 4th spot. It has recorded AIR of 1.44 lakh in current survey which was 1.59 lakh in IRS R2 2009.

Outlook’s another fortnightly business magazine ‘Outlook Money’ has registered marginal growth of 3% to remain at No. 5 position. Between January to March 2010, it has recorded AIR of 1.09 lakh.

‘Business and Economy’ has seen a dip of 13% in readership. Its AIR now stands at 82,000 as compared to 94,000 in last survey.

Bhaskar Group’s Hindi business magazine (6 days in a week) ‘Business Bhaskar’ has got its first IRS data and its AIR stands at 46,000.


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