Breaking News: CCI summons to Madison withdrawn until further hearings
How Home Centre’s content-first strategy makes Diwali drive up to 20% of its yearly sales
Rajat Mendhi joins S4Capital’s Monks as Head of Planning for India
SRK and Aryan Khan launch India’s first secret reel with Meta for The Ba***ds of Bollywood
FTA Global appoints Srijita Das Roy as vice president of brand & communications
Banijay Asia to represent Talpa Studios formats in India and Thailand
Coca-Cola and Google Gemini let you create personalised diwali avatars
CTV ad completions hit 91% for consumer electronics in India: VDO.AI report
Advertising
Breaking News: CCI summons to Madison withdrawn until further hearings
News18 Bangla’s Durga Puja campaign features on Ads of the World
Ad Craft
Aditi Rao Hydari sweetens Hamdard’s Honey campaign
Coca-Cola and Google Gemini let you create personalised diwali avatars
Saatchi & Saatchi India reimagines festive energy for Audi in ‘Journeys of Imagination’
Marketing
How Home Centre’s content-first strategy makes Diwali drive up to 20% of its yearly sales
A five-week “Speaking Gifts” rollout stacks films, chef-led gifting videos, the Diwali Gourmet Table event and influencer collaborations before wider amplification across CTV, outdoor and print
Rupareliya files open offer for 13.24% of SABTNL shares
Supreme Court refuses intervention in Asian Paints market abuse investigation
Snehita Chakravorty joins KFC India as Marketing Manager, Dine-in Business
Citi India appoints Srini Kannan as head of digital, tech, comm, biz for CCB
Television
Banijay Asia to represent Talpa Studios formats in India and Thailand
CloudTV brings Prasar Bharati’s WAVES OTT to Smart TVs
Sony not in Tata Play base packs; available via ‘Plus’ variants at MRP
Digital
The great Indian TV tangle: policy chaos, power clash and a medium in limbo
Google's new Sponsored Results label brings hide ads option to Search
SRK and Aryan Khan launch India’s first secret reel with Meta for The Ba***ds of Bollywood
Flipkart brings back long copy with front-page print story for Big Bang Diwali Sale
The ad reads like a modern short story. A character named Arjun misplaces a sock, goes online to replace it, and in the process rediscovers joy, hope and a new beginning through Flipkart’s Big Bang Diwali Sale
India Today Publishing CEO Manoj Sharma elected AIM president
Arunachal Pradesh approves unified print and digital media advertisement policy 2025
Vivek Gupta elected President of Indian Newspaper Society for 2025-26
Radio
TRAI’s digital radio plan welcomed, but speed, pricing to decide success: Nisha Narayanan
Aaj Tak Radio’s Teen Taal to record 125th episode live in Lucknow on October 4
TRAI’s FM auction reforms need swift rollout, says Red FM COO Nisha Narayanan
TV Today terminates Ishq FM sale MoU after Creative Channel withdraws
Insights
85% of marketers overconfident about ROI tracking; only 32% do it effectively, finds study
India’s quick commerce market hits $7B, new playbook outlines growth strategies
72% of Indians fear AI-led scams this festive shopping season : McAfee
Quora emerges as a top-cited source in Google AI Mode, SEMrush finds
Guest Times
Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended
'Great Societal Transformation' or 'Great Savings Transactions'?
Why brand building still matters in a performance-driven digital world
Partner Content
Credit cards as the best travel loan: A solo traveller’s guide to smart spending
6 tips for becoming a better fleet manager
CNN-News18 emerges as No.1 English news channel on YouTube for Delhi Exit Poll coverage