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Personalisation in HR: A marketer's perspective
Personalisation in HR: A marketer's perspective
How the Sameer Rizvi syndrome is challenging brands
How the Sameer Rizvi syndrome is challenging brands
Transitional transformations of digital marketing agencies
Transitional transformations of digital marketing agencies
Navigating the whirlwind of consumer behaviour: 3 trends shaping the future
Navigating the whirlwind of consumer behaviour: 3 trends shaping the future
From algorithms to empathy: How AI is transforming online customer service and experience
From algorithms to empathy: How AI is transforming online customer service and experience
The crucial role of attention economy in 2024
The crucial role of attention economy in 2024
The changing rules of customer loyalty
The changing rules of customer loyalty
Ethical considerations that marketers should keep in mind while implementing digital advertising strategies
Ethical considerations that marketers should keep in mind while implementing digital advertising strategies
What impact will World Cup performance have on brand endorsement fees for Indian cricketers?
What impact will World Cup performance have on brand endorsement fees for Indian cricketers?
Five campaigns that stood out this Diwali and Durga Puja
Five campaigns that stood out this Diwali and Durga Puja
Is the corporate brand important in the brave new world?
Is the corporate brand important in the brave new world?
Maintaining equilibrium between creativity and responsibility through ethical advertising
Maintaining equilibrium between creativity and responsibility through ethical advertising
Sonic Branding: Turning auditory impressions into memories
Sonic Branding: Turning auditory impressions into memories
Do clients really care about the agency mergers?
Do clients really care about the agency mergers?
Why agencies should think like brand owners
Why agencies should think like brand owners
The power of touch in marketing
The power of touch in marketing
Why representation matters in the advertising and media industry
Why representation matters in the advertising and media industry
How buyers can navigate the fragmented media buying landscape in India
How buyers can navigate the fragmented media buying landscape in India
From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
Best practices in leveraging new-age technology for successful brand campaigns
Best practices in leveraging new-age technology for successful brand campaigns
The great Indian advertising battle – Will 2024 election outcast IPL next year?
The great Indian advertising battle – Will 2024 election outcast IPL next year?
If you still love Kingfisher beer, then surely you will fly Jet Airways
If you still love Kingfisher beer, then surely you will fly Jet Airways
Why brands must delink influences from influencers
Why brands must delink influences from influencers
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Navigating the DPDP 2023: A marketer's guide in the new era of data
Navigating the DPDP 2023: A marketer's guide in the new era of data