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D&AD Awards 2023: Indian agencies bring home 15 pencils

Leading the tally are Leo Burnett India and FCB Group India with 4 pencils each, VMLY&R Commerce India with 3 pencils and McCann Worldgroup India with 2 pencils. Ogilvy Mumbai and Studio Eeksaurus have won 1 pencil each

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D&AD Awards 2023: Indian agencies bring home 15 pencils

Indian ad agencies have won 15 pencils (6 graphite and 9 wood pencils) at the D&AD Awards 2023.

Seven Indian ad campaigns were recognised and honoured with 15 pencils on May 24 and 25.

Leo Burnett India and FCB Group India are leading the tally with 4 pencils each, VMLY&R Commerce India with 3 pencils and McCann Worldgroup India with 2 pencils. Ogilvy Mumbai and Studio Eeksaurus have won 1 pencil each.

The coveted awards gala which incorporates over 40 categories judged by nearly 400 of the world’s leading creatives, saw nearly 30,000 individual pieces of work making up the 12,243 entries for the accolades.

Commenting on McCann’s win, Prasoon Joshi Chief Creative Officer McCann India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa) It’s a great feeling to win this prestigious honour at D&AD. Congratulations to the entire team led by Ashish Chakravarty, Sambit Mohanty Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution in directing the video ”.

Here is the breakup of India’s wins at D&AD 2023:

Serial Number

Title

Brand

Category

Entrant

Award received

1

The Missing Chapter

P&G Whisper

Art Direction / Outdoor / 2023

Leo Burnett India

Graphite Pencil

2

#BringBack2011

Oreo

Experiential / Use of Talent & Influencers

Leo Burnett India

Graphite Pencil

3

Chatpat

SOS Children’s Villages

Digital / Use of Micro-Talent & Influencers

FCB Group India

Graphite Pencil

4

Chatpat

SOS Children’s Villages

Impact / Creative Use of Budget

FCB Group India

Graphite Pencil

5

Smart Fill

Unilever

Experiential / Responsible Activations

VMLY&R Commerce India

Graphite Pencil

6

Shagun Ka Lifafa

Ujjivan Small Finance Bank

Commerce / Cultural Experience

McCann Worldgroup India

Graphite Pencil

7

The Missing Chapter

P&G Whisper

Creative Transformation / Planet

Leo Burnett India

Wood Pencil

8

The Missing Chapter

P&G Whisper

Spatial Design / Public Spaces

Leo Burnett India

Wood Pencil

9

Chatpat

SOS Children’s Villages

Media / Use of Micro-Talent & Influencers

FCB Group India

Wood Pencil

10

Chatpat

SOS Children’s Villages

PR / Single Market

FCB Group India

Wood Pencil

11

Smart Fill

Unilever

Commerce / Purchase Experiences

VMLY&R Commerce India

Wood Pencil

12

Smart Fill

Unilever

Experiential / Retail Activations

VMLY&R Commerce India

Wood Pencil

13

The Beauty Report Card #StopTheBeautyTest

Dove

Casting / Street Casting

Ogilvy Mumbai

Wood Pencil

14

JSW Steel All Around Us

JSW Steel

Sound Design & Use of Music / Original Composition

Studio Eeksaurus

Wood Pencil

15

Shagun Ka Lifafa

Ujjivan Small Finance Bank

Commerce / Acquisition & Retention

McCann Worldgroup India

Wood Pencil

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ad campaigns Leo Burnett India McCann Worldgroup India D&AD Awards 2023 FCB Group India Ogilvy Mumbai VMLY&R Commerce India Studio Eeksaurus Graphite Pencil Wood Pencil
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