For the sake of News

• Interview: Rohit Kumar, DVP- Marketing, Zee News
  We will be happy if this campaign motivates other news channels to work as a responsible media channel, says Rohit Kumar.
  
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• Interview: Satish K Singh, Editor, Zee News
  BestMediaInfo.com tries to read the Zee News Editor’s mind that drives the channel with pure news content.
  
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• Zee News takes For The Sake Of News on ground
  Reaches out to media agencies across Delhi and Mumbai – Madison, Lintas, Lodestar, Mindshare to name a few.
  
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• For The Sake Of News: Where is the news?
  In its 4th week, Zee News initiative finds out the aspects of good news and its affect on viewers.
  
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• For The Sake of News: Sanjay Bahadur, President, Marke Cerebre
  The seasoned media veteran shares his views for The Sake of News; read the full conversation.
  
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• For The Sake Of News: News has to be a serious business
  In the 3rd week, Zee News initiative focuses on the impact of frivolous and non-news content on the brand equity.
  
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• Vinish Joshi, General Manager, MediaCom
  Discussing further on alarming issues including the loss of brand equity and revenue of Hindi Channels.
  
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• Naresh Gupta, National Planning Director, India, Cheil Worldwide
  Shares his views on the impact of declining news content on the Hindi news channels and suggests a way out.
  
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• Mohit Joshi, Managing Partner, MPG India
  Sharing his views for the sake of news, Mohit states that with such content it is difficult to find audience loyalty.
  
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• For the sake of News
  Join the initiative to share your views and say no to the non-news content on news channel to maintain the sanctity of news.
  
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