Dipstick: Is offline a necessary prop for online retail? Many online stores are setting up physical stores. Last year FirstCry.com was the first to come up with multiple stores, followed by Lenskart, Zivame and Pepperfry. Does this mean that online players are facing consumer reluctance?
Commentary: Adieu 2015 It was just like any other – sometimes, good, sometimes trying, and some memorable moments in between. BARC ratings system was delivered, Piyush Pandey wrote his delightful book, Indian creativity kept churning out beautiful stories, and BestMediaInfo has chosen a Media Person of the Year