Dipstick: Why IPL remains unaffected by controversies The bigger the event, the faster the gossip mills churn and what can be bigger in the sporting world in India than the Indian Premier League? Despite the many controversies that has dogged IPL, it seems unaffected by it all. BestMediaInfo.com tries to find out why
Dipstick: Is offline a necessary prop for online retail? Many online stores are setting up physical stores. Last year FirstCry.com was the first to come up with multiple stores, followed by Lenskart, Zivame and Pepperfry. Does this mean that online players are facing consumer reluctance?