Television

  • More than kids play: Homegrown cartoons rule the air More than kids play: Homegrown cartoons rule the air
    In 2008, a dhoti-clad nine-year-old animated Chhota Bheem entered the TV space on Pogo and changed the game. Till two years ago, it was Chhota Bheem and Japanese cartoons which were ruling the roost. Today, at least three out of the top five are Indian characters, reflecting changing viewer preferences

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