Colors sharpens focus on talent this IGT In the seventh season of the popular reality show, the channel has upped the scale of production and expanded the limits geographically in search of talent. Starting April 30, IGT will take the Saturday and Sunday 9 PM slot
IPL 9: The vexed issue of ratings comparison There has been a paradigm shift in ratings measurement since TAM ratings ceased to exist. What should be the comparative mapping benchmarks for the 2015 edition and how should advertisers count the value of their buck spent?
Zee TV launches analytical show for weekends In a first of its kind format, ‘Ek Nazariya Ummeed ka’ brings in lead characters of primetime shows to analyse the life of the protagonist of the same show on Saturdays and Sundays