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  • Stretching serials to weekends: Boredom or treat? Stretching serials to weekends: Boredom or treat?
    Again there is a trend of Hindi GECs extending weekday fictions to the weekends. Fictions on weekends have never worked – until Naagin changed the game. But telecasting same shows on weekends might cause audience fatigue. Weren’t weekends designed for family viewing more than just female viewing? BestMediaInfo tries to find out

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