OOH

• Laqshya Rolls Out OOH Campaign For Videocon d2h
  The campaign is being executed to announce the new product offering across 78 locations in Tier I & Tier II towns.
  
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• Percept OOH Appoints Rizwan Solkar As Associate Media Director
  He comes in here from Square Circle Outdoors where he was Senior Manager.
  
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• Madras Cements Ropes In Percept OOH To Promote Brand Ramco
  Rural Vertical of Percept OOH manages outdoor activities to promote their brand – ‘Ramco’ across South India.
  
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• Percept OOH Appoints Joseph Ramsey As Regional Manager
  Joseph would be based out of Mumbai handling outdoor vertical in West.
  
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• Percept OOH Wins Rural Business Of Britannia
  Executes Rural Retail Visibility drive for the newly launched Britannia Cookies.
  
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• Lodestar UM Covers God With Birla Sun Life Insurance
  Rolls out innovative OOH campaign during 10 days of Ganesh Chaturthi.
  
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• Percept OOH Rolls Out HIV/AIDS Awareness Campaign For DKT
  The annual campaign started in Gujarat earlier this month while it will be executed in Maharashtra in October 2010 onwards.
  
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• Tata Indicom Appoints Milestone Brandcom As Outdoor Partner
  It was a multi-agency pitch; the account size for 2 years’ contract is pegged in the region of Rs.55-60 crore.
  
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• MRUC Extends Outdoor Survey In More Markets
  Invites bid from research agencies for Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad and Chennai.
  
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• Big Street Acquires Delhi Metro Line V
  Secures 40% market share of Delhi Metro OOH Inventory with high premium Line V acquisition.
  
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