Marketing

• DMAi announces Direct Marketing Convention on a global platform
  The convention will be held in Renaissance Convention Center Powai in Mumbai from 1st to 4th August
  
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• Yatra.com gets Salman Khan as stakeholder and brand ambassador
  The superstar will be the face of Yatra.com’s new marketing campaign in India and the US to be launched in April
  
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• Emirates to sponsor IPL franchise Deccan Chargers
  To support the Hyderabad-based club, which won the IPL in 2009, for the forthcoming season, starting 7th April
  
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• Mumbai Indians unveils it new website
  The IPL team also selects Mickey Mouse as its new brand ambassador
  
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• Subhinder Singh Prem quits Adidas
  In senior management changes at Adidas Group India, Claus Heckerott will take over as Managing Director of Adidas Group India
  
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• Samyukth Sridharan joins Cleartrip as COO
  The sales & marketing veteran was till recently with Spicejet as Chief Commercial Officer
  
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• Singapore Tourism launches new marketing campaign for India
  The campaign is driven largely by a digital thrust featuring online and mobile advertising, and a dedicated India landing page
  
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• Brand Milkmaid celebrates 100 years with ‘Creations’
  Publicis has created three TVCs to establish the new range quickly in the market and strengthen the legacy of a 100-year-old brand
  
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• Apollo Munich appoints Sourav Ganguly as brand ambassador
  Ganguly will be a part of the company’s marketing, strategic and social initiatives on 360 degree media plan
  
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• Dollar joins hands with Akshay again
  The Bollywood action hero will be seen again promoting the ‘Big Boss’ brand in his inimitable style
  
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