Marketing

• Kansai Paints signs 3-year sponsorship deal with ManU
  Partnership makes Japanese paint major the English football club’s first official paint partner
  
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• It’s an era of brand experience, not of product branding: D Shivakumar
  AIMA 3rdWorld Marketing Congress takes off; Apollo Tyres bags AIMA’s RK Swamy High Performance Brand of the Year Award
  
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• SBI Life rolls out Valentine’s Day activation with a twist
  The campaign has been running on TV, on-ground, radio and social media
  
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• DDB MudraMax appoints Deepak Trikha as VP, Experiential
  He moves from Sistema Shyam Teleservices (MTS), where he was AGM, Marketing Communication
  
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• Croma’s experiential ‘Moments of Joy’ campaign on a road trip
  After Mumbai and Delhi, it plans to carry the campaign – and the van of joy – to other metros such as Bangalore and Pune
  
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• MTV partners with Swipe Telecom to launch ‘Fablet’
  MTV Volt is sleek tablet it calls ‘Fablet’ – a FABulous tablet – offering information, communication and entertainment on the move to Gen Y
  
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• Hypermarkets most conducive to inducing brand switch: Study
  Deciphering shopper behaviour with ‘Store Trek’ research done by IIM-A, TNS, KiE Square and OgilvyAction
  
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• LinOpinion wins PR mandate for Sony PlayStation
  It will be responsible for enhancing Sony PlayStation’s image as the leading brand in the console gaming segment in India
  
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• Savio Sequeira appointed CEO, Percept Sports & Entertainment
  Prior to joining Percept Sports & Entertainment, Sequeira was the Managing Director – Team Colgate at Bates India
  
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• Canon India elevates Alok Bharadwaj as Executive VP
  Under his leadership, Canon registered a 20-fold record-breaking expansion over the last 12 years to emerge as a strong imaging industry leader in India
  
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