Marketing

• Wizcraft sets up international base in Singapore
  This office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
  
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• MSLGROUP Asia agencies ranked 3rd in ‘mergermarket’ report
  The mergermarket report has considered four deals advised by Publicis Groupe’s financial communications consultancies – three by Hanmer MSL and one by MSL China
  
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• PepsiCo and PVR renew their strategic partnership
  Partners to focus on integrated campaigns, use consumer insights for new product innovations
  
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• Salman Khan to promote Suzuki two-wheelers
  The ‘Dabangg’ star with a massive fan-following will spearhead Suzuki’s above-the-line and below-the-line initiatives
  
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• Percept Activ executes ‘We love Uninor’ market connect
  The rally included road show floats, 120 ft long human banner, police band, a band playing nasik dhol, a garba troupe, branded placards and hand flags over
  
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• Chocolate brand ‘Choc On’ signs Katrina Kaif as brand ambassador
  To launch an extensive all India multimedia campaign estimated at a marketing budget of Rs. 20 crore
  
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• Z3 hunts for creative ideas for its next campaign
  Partners with Talenthouse to design the campaign. Entry deadline is April 20; voting starts from April 21, and the winner will be announced on May 21
  
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• GPJ India launches Audience Marketing Division
  The experience marketing agency forays into communciation marketing with a strategic focus to target the right audience
  
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• Coca-Cola’s ‘Open Happiness’ activation with ‘Hug me’ vending machine
  Conceptualised by O&M Singapore, the machine brings a smile, positivity, and optimism in people’s lives
  
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• Roger Darashah to head Tata Group’s PR business at Rediffusion/Edelman
  He moves from Edelman’s Barcelona office and brings 20 years of global experience
  
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