Marketing

• Edelman appoints Cornelia Kunze as Vice-Chairman for APAC
  Kunze will move to Mumbai and support Robert Holdheim, MD, Edelman India in business development in the wake of the Tata win by Rediffusion/Edelman
  
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• Tata’s Nelco reincarnates with new brand identity
  The new Nelcovisual identity, ‘OpenCIRCLE’, represents the company’s new brand positioning of helping its clients ‘unlock potential’
  
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• Dabur Real undergoes brand repositioning
  The brand has launched robust 360-degree campaign and has extensively used digital media for the very first time
  
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• CVWS wins Wrigley, MasterCard & FDCI accounts
  Wins these accounts followed by competitive multi-agency pitches
  
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• Linterland launches rural marketing software Linscan
  The software is designed for marketing companies to overcome the herculean on how to find out the most potential markets across rural India
  
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• Cricketers switch helmets for chef hats with the Lay’s Guess Whose Flavour Campaign
  Conceptualised by JWT, the campaign is supported by six new TVCs along with robust on-ground, online and print initiatives
  
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• Mindshare rolls out augmented reality activity for Lay’s MAGIC with Saif!
  The activities took place at Promenade Mall, Delhi; Ambience Mall, Gurgaon and Downtown Mall, Chandigarh
  
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• Volkswagen ropes in Neil Nitin Mukesh for Think Blue. initiatives
  The initiative encourages people to take their first step towards a greener future by planting saplings at home
  
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• Indian consumers seek out brands signifying success and achievement
  A study by Clear, part of the M&C Saatchi Group, finds Mercedes, Apple, Microsoft and Sony rank in top brands
  
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• Chaze Mobile signs Sunny Leone as brand ambassador
  This is the India-born Canadian actor’s first ever brand endorsement in India. She will endorse an array of affordable dual SIM and multimedia handsets
  
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