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News Flash: Network18 divests stake in Webchutney to Dentsu India
GEC Watch: Zee TV and Colors add maximum points in Week 20
NDTV vs TAM: NDTV seeks reversal of trial court’s dismissal of case against Nielsen
JWT Portfolio Night in Mumbai – A night to remember
McDonald’s goes ‘Pakka Indian’ with pagdi and spice
Times Mobile brings ‘home’ experience into IPL playoffs at Kotla
Global marketing outlook remains positive in May: WARC
Flashed Yesterday: Sony Six bags rights for UEFA EURO 2016
ESS signs multi-year distribution deal with Airtel Digital TV
Quikr is quick to ride spot-fixing controversy
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Marketing
H&R Johnson rebrands bath fittings & sanitaryware business as Johnson Bathrooms
The rebranding reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing
----READ MORE----
Ek Tha Tiger Ek Hai Hayate
Suzuki Motorcycle gets Hayate into Yash Raj Films’ Salman Khan starrer ‘Ek Tha Tiger’
----READ MORE----
Acer signs Hrithik Roshan as its brand ambassador
The actor will feature in Acer’s 360 degree campaign to drive its new brand positioning
----READ MORE----
Asset Management Ventures to exclusively manage Yuvraj Singh’s entire portfolio
Portfolio includes Yuvraj Singh Foundation, Yuvraj Singh Centre of Excellence and his personal time for endorsements, ambassadorship and appearances
----READ MORE----
South African Tourism ties-up with ‘Cocktail’
Launched a co-branded TVC across channels like MTV, Channel V, ETC, Zing, Star Movies, HBO, NDTV Good Times
----READ MORE----
‘Vodafone Drive into the Big League’ is back with Season 2
An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix
----READ MORE----
Amway India unveils new brand identity for home care segment
‘Amway Home’ gets a new logo in line with its long term global marketing and business strategy
----READ MORE----
Myntra ties up with Cocktail
Launches a co-branded TVC created by Firefly Creative and Production House
----READ MORE----
DIGIWorld unveils its new brand identity
New brand identity – ‘Digitally WOW- DW’ highlights the growth perspective and the technological advancement with which the brand is flowing
----READ MORE----
Virender Sehwag is Fila’s first ever Indian brand ambassador
The brand has completed 100 years globally, and is now setting up a strong footprint in India
----READ MORE----
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My Story: Rejected by NID, I was asked by ‘God’ Subhas Ghosal, ‘Would you like to work in India’s largest ad agency?’
Anurag Hira, Director, One by One Design, is a self-taught graphic designer and a college dropout by default. He has done stints in a few agencies – some of which he calls ‘snake pits’! Read on...
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