Marketing

• Percept Profile bags Red Mango
  To deliver a 360º PR mandate to the brand to position it as the game-changer product offering in the Indian market
  
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• A Comm executes in-store TV campaign for Snapdeal.com
  Snapdeal.com is the first brand in e-commerce segment to display in Croma and E-Zone outlets across India
  
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• Jagran Pehel launches photography contest ‘Gender Barabar’
  The entries open today for the Pan India contest on the theme of Girl Child
  
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• MSLGROUP’s study ‘Understanding the PR Industry in India’
  Covers the industry’s flaws, barriers for development and asks critical questions of agencies and their staff, clients and their organizations
  
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• Brand Harvest creates new identity for the Rajiv Gandhi Jeevandayee Arogya Yojana
  Develops the identity and positioning for the initiative undertaken by State Government of Maharashtra
  
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• DLF Brands appoints Dipak Agarwal as Chief Executive, Operations & Strategy
  He has been associated with DLF Brands Ltd since its formation in 2008 as CFO
  
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• Genesis Burson-Marsteller begins 2012 with multiple new account wins
  Wins Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass and Medium Healthcare Consulting biz
  
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• Nokia, Tata, LG are India’s most trusted brands
  The Brand Trust Report 2012 lists a total of 1,000 brands that score high in terms of trust
  
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• In-Store Asia 2012: keeping abreast and ahead
  The seventh edition of In-Store Asia to take place from February 16 to 18, 2012 at Pragati Maidan New Delhi
  
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• MSLGROUP launches crowdsourcing platform ‘The People’s Lab’
  The flexible crowdsourcing platform helps companies tap insight for innovation, storytelling and change
  
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