Marketing

• Samsung going the smart way for smartphone retail
  At In-Store Asia 2012, Alok Agrawal, COO, Cheil Worldwide, SW Asia, presented a case study of how Samsung Mobile has increased its retail presence with various innovations
  
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• Ray+Keshavan reveals new brand identity of Nova Medical Centers
  Nova Medical Centers will now be known as Nova Specialty Surgery
  
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• Marico to acquire erstwhile Paras Personal Care Business from Reckitt Benckiser
  RB had acquired Set Wet, Livon, Zatak and other Personal Care brands from Paras Pharmaceuticals in April 2011
  
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• Jumpin creates the tallest fountain to enter the Limca Book of Records
  Godrej Hershey’s fruit drink brand created a 30 feet high fountain at Fun City, Panchkula
  
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• Hay Group appoints 20:20 MSL as communications partner in India
  Agency’s seven offices across India will work with Hay Group on a nationwide mandate, spearheaded by Delhi office
  
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• Why this ‘Kolaveri’ to ‘Coolaveri’ Di
  Emami places its Himani Navratna cool oil in the background as Dhanush sings ‘Coolaveri Di’ in the movie ‘3’
  
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• News Update: Homi Battiwala to head cola marketing at PepsiCo
  He takes over as Executive Vice President – Colas, Hydration & Mango Based Beverages. He will head the marketing responsibilities for Pepsi and Diet Pepsi which were hitherto handled by Sandeep Singh Arora, who has moved on
  
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• KKR announces new marketing campaign
  The new campaign ‘New Dawn. New Knights’ of Kolkata Knight Riders will be backed up by a new and refreshed logo
  
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• Tony Good honoured with the lifetime achievement award by PRCI
  Honoured with this coveted award as part of PRCI Chanakya Awards – 2012 during the Global PR Conclave – 2012
  
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• The great frozen yogurt brand wagon
  The frozen yogurt category in India is witnessing great action and social media is acting as a catalyst to increase awareness of these brands
  
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