Digital

• Times Internet partners with Business Insider to launch Business Insider India
  Times Internet will be Business Insider’s exclusive partner in India for content development, events, monetization, and syndication
  
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• Trinetra Focus wins SIL digital mandate
  The agency will manage the integrated online approach for the brand known for its jam and processed food products
  
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• Bisleri launches disruptive digital campaign for 500 ml bottle
  Conceptualised by Soho Square, the three ads use humour as a pivotal theme while driving the idea that one should buy one’s own bottle to drink water and not share
  
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• Fastrack’s bold ‘Change the Name’ campaign
  The campaign has been devised by Bangalore-based digital agency 22 Feet
  
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• At $99 bn, global internet ad spend is almost 20% of total spend
  New GroupM Study predicts this year’s digital spend will exceed $113 billion
  
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• Online time exceeds offline media consumption globally
  News is the most digitised form of content; the USA is most TV-centric market, but China leads online focused countries, according to a GlobalWebIndex study
  
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• Indiatimes & YouTube in partnership to distribute IPL matches
  Fans will be able to enjoy the brand new experience of watching live streams of all the matches along with their family and friends using Google+ Hangouts on the YouTube channel
  
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• Pepsi IPL goes ‘mobile’ with nexGTv
  DigiVive’s mobile TV service has bagged the official mobile streaming rights from master rights holder Times Internet
  
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• Nestle consolidates digital and social media with Maxus Digital
  Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative
  
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• Pepsi makes the youth shoot, upload, comment and share – Abhi!
  Launches innovative activation on social media to take its Abhi! proposition to the next level. Also, initiates India’s first online, on-demand gig live streaming, #TheWorldsSmallestStage
  
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