Digital

• Rakesh Gopal joins Mogae from India Today Group
  The 20-year veteran in ad sales has done stints with Hindustan Times and DNA. As Senior VP, he will be national second in command for monetisation
  
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• Sify.com sports new look
  Image-based presentation with youthful style: Sifyfying Information, Communication and Entertainment
  
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• ApnaCircle.com adds new features
  Launches Career Visualizer; brings all Hubs, Communities and Forums under one name Groups
  
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• Grasshoppers launches digital arm ‘grownup’
  With many pitches lined up, the online team is already in the process of signing the digital mandate of two clients
  
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• Digital Law & Kenneth creates augmented reality show for Godrej Interio
  The agency built a unique AR experience at Lakme India Fashion Week to launch the new range of furniture
  
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• DraftfcbUlka Group’ Cogito launches new website
  The consultancy has partnered with various Indian and global brands to provide strategic solutions in areas like brand positioning and market entry strategies
  
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• CNBC-TV18 & moneycontrol to live stream budget on YouTube
  CNBC-TV18 special budget related programming on the YouTube channel through the month
  
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• Yahoo! Partners with Malayala Manorama to offer Malayalam content
  With the launch of malayalam.yahoo.com, Yahoo! India now available in five Indian languages
  
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• Rich Media Rocks 2012: New formats of web advertising to hook consumers
  Trevor Yeats, Jon-Paul Stift and Andrew Young of Microsoft highlight the strategies and rich media tools needed to provide the right experience to consumers
  
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• Rich Media Rocks 2012: Understand the consumer; don’t put him in a jail!
  Pushkar Sane, CEO & Co-Founder of Convergination Ventures, cautioned marketers and advertisers not to treat people as numbers on a spreadsheet; the consumer needs an experience
  
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