Digital

  • Arré strengthens its content strategy Arré strengthens its content strategy
    After a successful season of A.I.SHA-my virtual girlfriend, the multi-media content destination is set to launch two new programmes — ‘Arré Ho Ja Re-Gender,’ a reality show and ‘’Official Chukyagiri,’ a fiction show

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  • Pokémon Go: What’s in it for marketers? Pokémon Go: What’s in it for marketers?
    In the midst of the buzz around the game, marketers are trying to leverage the frenzy to engage with consumers. BestMediaInfo.com spoke to gamers, augmented reality players and industry experts to know if brands can leverage this phenomenon

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