Digital

• Cannes Lions and Haymarket to manage Digital Media Awards for Asia
  The 2012 Digital Marketing Awards will take place in November in Beijing, and will become a two-day festival
  
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• Fiama Di Wills Men debuts on web
  Unveils website, apps and interactive sessions with experts
  
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• Society Tea brews new campaign on social media
  The 80-year-old tea brand has launched its first online brand campaign – ‘Brand New Day’
  
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• Policybazaar.com assigns ad sales duties to Aidem
  Optimisation of ad space available on the website to add a value proposition for prospective customers
  
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• Yash Raj Films is new gamer on the block
  The production house is seeking inputs from ardent gamers in its bid to enter gaming in a big way
  
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• Times Internet ups the ante for IPL 5
  The dedicated IPL site, ipl.indiatimes.com, will have interactive scorecards, HD streaming of matches, rewind feature, and video-on-demand facility. It has also tied up with Google to provide match streaming on YouTube
  
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• World Series Hockey to stream matches live on YouTube
  The deal will further add to the strong momentum the series has seen so far
  
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• Samsung partners with Affle to launch a massive mobile ad campaign
  The campaign titled ‘The Cricket Hub’ is launched to promote Samsung’s new Omnia W phone
  
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• Cheil launches new website for Delhi Daredevils
  The website attempts to be the one‐stop source of all information on the team in a fun and engaging manner. A WAP site and a smartphone app are also being created
  
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• LinkedIn announces first ever B2B Connect for Indian marketers
  Exclusively for Indian marketers, the event will take place on April 17, 2012 at the Grand Hyatt, Mumbai
  
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