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COLORS launches new primetime fiction show ‘Madhubala…Ek Ishq, Ek Junoon’
ZEEL posts 9% rise in operating revenues in Q4 of FY 2012
Guest Times: Some ideas on how brands can leverage Pinterest
JWT creates fictional movie on Dada for Apollo Munich
Adventure travel magazine ‘Explore’ launched
SV Sunilkumar quits DDB Mudra
O&M to take stake in Myanmar’s Today Advertising
Tata Housing creates ‘Mumbai Wallbook’
PepsiCo ropes in Vidya Balan as brand ambassador for Aliva
Candid goes to schools for Horlicks Kids Biscuits
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Digital
YouTube launches YouTube Box Office in India
The exclusive channel owned by youtube offers big blockbuster movies every month for free.
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Zapak launches its first Social Game Zapak Tambola
This is Zapak’s first social game on Facebook; an independent application with complete social integration.
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WPP Acquires Brazilian Digital Agency Grïngo
Expands global footprint with key acquisition through its digital company Possible Worldwide.
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Dell India consolidates its digital media business with MediaCom
MediaCom has been handling the Dell India offline media business, out of Bangalore, for more than 3 years.
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Arc worldwide appointed TaxSpanner’s digital agency
The win comes after a multi-agency pitch that included Webchutney, Digiqom, Pepper Square and Arc.
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MS Advertising, MEC and Mindshare decode web behavior
“72 per cent of the time spent online by Indians is planned, not spontaneous,” says the joint study.
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Komli Media acquires Aktiv Digital
Expands aggressively across Asia-Pacific with acquisition of South East Asia’s Leading Digital Media Company.
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Google India launches new tools to help Indian businesses go global
Introduces free online tools for Indian advertisers to find new markets overseas.
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R.P.Singh launches his official website
The website is interactive, full of videos and pictures with links to his social media properties.
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Tyroo Media Launches Dynamic Retargeting
Helps improve advertiser ROI; makes ads more relevant to consumers.
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RISING STAR
Rising Star: Vishal Sagar, Sr. Copywriter, Cheil Worldwide SW Asia
As a kid he fantasised about the work of the creative people after watching ‘Dream Merchants’. Today, he firmly believes that with clients finally giving space to creative experiments, advertising has become fun once again
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