Digital

• Vespa launches digital campaign ‘Once Upon A Vespa’
  The interactive campaign, designed by Meridian and OgilvyOne Worldwide, is in preparation for the iconic scooter brand’s India launch
  
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• Vserv.mobi strengthens South East Asia focus
  Appoints Vikas Gulati as Vice President – Business Development who will be Based in Singapore to spearhead growth in the region
  
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• Foxymoron wins digital media mandate for Rajasthan Royals
  The IPL team has signed on the Foxymoron create buzz in the digital space
  
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• Ozone Media forays into Mobile Advertising
  Signed by Times Internet Limited as their exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications
  
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• Yahoo India launches cricket app for Windows Phone users
  First full-fledged cricket app for Windows Phone, available for free on the Windows Marketplace
  
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• Garnier Pure Active teases with ‘Bust Blackheads’ digital campaign
  Conceived by Foxymoron, the campaign aims to generate a unique reach of over 20 million users
  
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• Digitas India’s Samsung Mobile campaign tops the Social Media Brand Equity ranking
  The Social Media Brand Equity Ranking index launched by Nielson/Mc Kinsey company (NM Incite)
  
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• Pradeep Gairola quits Times Internet as VP
  Joins Meritnation.com, a naukri.com group venture, as Chief Operating Officer
  
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• Digital advertising set to touch Rs 4,391 cr: IAMAI
  The annual Digital Advertising Report jointly published by IAMAI and IMRB puts the share of digital ad spend at 11% of overall conventional ad spend
  
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• Maxus devises mobile marketing for Perfetti Van Melle
  100 pre-paid young mobile users are being targeted for the activity for the snacks brand ‘Stop Not’
  
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