Digital

• Snapdeal.com goes mobile
  Offers deals anytime, anywhere through WAP portal
  
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• beStylish.com strengthens management team
  Appoints Neha Kant as Digital Marketing Director and Rajat Shikhar as Product Head
  
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• Venkat Mallik to head Tribal DDB and RAPP in India
  Mallik has worked with JWT, Leo Burnett and Euro RSCG and Unilever. He replaces Max Hegerman who left the agency a few months ago
  
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• HDFC Life banks on digital to launch new offering
  For ‘Click 2 Protect’, the company has chosen online platforms that will eventually be followed by other conventional mediums like TV and print
  
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• The Hatch introduces Start-Up Accelerator Programme
  7 start-up companies incubated; to handhold from conceptualisation to Series A funding
  
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• Webchutney wins digital mandate for Sansui, Kelvinator
  To strengthen digital footprint, online marketing and social media outreach for the two brands
  
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• Mindshare names India operations as global mobile marketing Centre of Excellence
  Mindshare India will be responsible for driving mobile thought-leadership and establishing best practice with the rest of the network as well as developing and nurturing new talent
  
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• 175 million broadband connections by 2014
  Low internet penetration cost India $100 billion in GDP since 2004; 10% increase in penetration to add $ 17 billion annually
  
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• Network18 launches first 2 apps from India for Facebook Timeline
  Network18’s web arms IBNLive.com and in.com have introduced ‘IBNLive With Friends’ and ‘InHindi’ respectively
  
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• Quasar Co-founder Deven Dharamdasani calls it a day at Blazar
  He plans to launch his own venture next month in the mobile space. Blazar was floated as the second agency of Quasar in 2009
  
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