Creative directors tackle social media police with a pinch of salt Today when anybody can become a judge or commentator and voice opinions on Twitter and Facebook or other social media platforms, it is of utmost importance for a campaign to fill in the good spaces of a consumer’s mind. Does it mean social media restricts creative freedom? Or does it take a good idea to places?
Tata Docomo calls for review of media and creative accounts The account size is pegged at around Rs 100-150 crore. The multi-agency pitch was called last week. The incumbent agencies are Contract for creative and MediaCom for media. Agencies participating in the media pitch are Lodestar UM, Zenith Optimedia and MediaCom