Advertising

  • Obituary: Remembering Anand Halve Obituary: Remembering Anand Halve
    The demise of Halve on November 23 has left everybody in the advertising industry in a state of shock. He left behind his immense contribution of knowledge for future generations to learn from. Many consider him the father of brand planning in India

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  • ASCI penalises 152 ads in August ASCI penalises 152 ads in August
    Of these, 27 belonged to the Healthcare category, 66 to the Education category, followed by 17 in the Food & Beverages category, 10 in Personal Care Category, 5 in clothing and accessories category and 27 from other categories

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  • Mindshare wins PharmEasy Mindshare wins PharmEasy
    The account size is pegged between Rs 15-20 crore and will be handled from the agency’s Mumbai office. PharmEasy is a healthcare delivery app that offers free delivery service of healthcare solutions

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  • Malvika Mehra launches Tomorrow Creative Lab Malvika Mehra launches Tomorrow Creative Lab
    Tomorrow is a global collaborative creative hub based out of Mumbai. It is in the business of crafting brands for tomorrow. After 22 years of successfully partnering clients at Ogilvy and Grey, Mehra felt the need “to stretch the canvas for a brand’s creative expression” beyond “pure play advertising”

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