Advertising

  • Ogilvy & Mather identifies 12 ‘velocity’ markets Ogilvy & Mather identifies 12 ‘velocity’ markets
    The 12 velocity markets identified herald a shift to South Asia as the epicentre of future middle-class growth. Centred principally in India, but inclusive of Pakistan, Bangladesh, Myanmar, Indonesia and the Philippines, and extending up to China and to Egypt, Nigeria, Mexico and Braz

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  • Ad Review: Who cares? vs Who cares! Ad Review: Who cares? vs Who cares!
    Instead of giving out a list of which ads did well and which didn’t quite hit the mark, Josy Paul and Agnello Dias threw light on how advertising communication has evolved with time and how everybody has an opinion these days and finding a context

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