Advertising

• News Update: Hakuhodo Percept wins Sony’s creative mandate
  The incumbent agency for the Rs 100-cr business is JWT. The win followed a multi-agency pitch
  
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• News Update: Vizeum wins media duties of Ricoh
  The win comes closely on the heels of very recent wins like Topps, Sonic and Comedy Central (Viacom 18)
  
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• Goafest 2012 launches ‘Marketing Wizards’ initiative for under-30 clients
  Each ISA member can nominate up to two rising stars from their marketing teams to experience the highs and thrills of Goafest 2012 at a discounted fee
  
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• Cannes Lions names Design, Film Craft & Radio Jury Presidents for 2012
  Bruce Duckworth to lead Design, Ivan Zacharias to head Film Craft and Rob Mclennan to chair Radio jury
  
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• International AME Awards announces 2012 Shortlist
  Social Media Marketing Movements Dominate the Shortlist
  
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• Mudra Max creates snowfall in Chennai for Apollo Munich
  Conceptualizes unbelievable event to launch an ‘Unbelievable’ health insurance product ‘Optima RESTORE’
  
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• Media audit becomes a two-horse race in India
  BestMediaInfo talks to the longest playing media audit firm in India and the newest entrant to find out if the media audit process is creating enough excitement in the market
  
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• Dollar Industries retains MOMS as its media agency
  The innerwear brand has retained the agency for one year. Besides MOMS, there were five other agencies in the fray
  
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• Spikes Asia announces dates and venue for 2012 festival
  The 2012 Festival will take place from 16-18 September at Suntec, Singapore
  
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• MPA sees ad revenues growing 8.7 per cent in 2012
  FMCG spends will remain robust, while the Hindi GECs currently have limited supply of inventory which would help keep ad rates healthy
  
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