Media Info

• News Flash: Dainik Bhaskar enters into strategic alliance with WSH
  The media house has also become Global Partner for Bhopal Badshahs. It plans to work with WSH to create multiple outreach programmes in schools and colleges
  
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• News Update: Hakuhodo Percept wins Sony’s creative mandate
  The incumbent agency for the Rs 100-cr business is JWT. The win followed a multi-agency pitch
  
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• GEC Watch: Colors, Zee TV slip below 200-mark; Star Plus gets stronger
  It is not about pecking order any more as, for the first time in recent years, Colors, a contender for the No. 2 position till last week, has slipped below the 200-mark
  
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• Ex-Pioneer honcho Durbar Ganguly to launch English daily
  The broadsheet will be launched in May this year. The title is yet to be disclosed as it is awaiting clearance
  
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• Pavan Varshnei calls it a day at ABP
  As President, English language publications, he was instrumental in launching Fortune India. Kaushik Banerjee will take over as VP, English magazines, from March 1
  
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• Affle appoints Rahul Roushan of Faking News as Head-Content Services
  The mobile media company reinforces focus on creating relevant, compelling technologies &content for global audiences
  
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• Mobile users give thumbs-up to Pepsi over Coke: Survey
  In the survey carried out by mobile video service Vuclip, almost half the mobile respondents in India prefer Pepsi as their favourite cola brand
  
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• Bridgestone becomes title sponsor of WSH
  The tournament will be held from February 29 to April 2, 2012, and will involve 200 Indian and international players. Actor Suniel Shetty is the brand ambassador
  
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• Star Movies rolls out a multipronged marketing campaign for Oscars
  Focus on on-air promotions & contests, on-ground engagement activities and digital engagement
  
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• News Update: Vizeum wins media duties of Ricoh
  The win comes closely on the heels of very recent wins like Topps, Sonic and Comedy Central (Viacom 18)
  
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