Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry. » IRS Q3 2011 http://www.bestmediainfo.com Magnifying Your Media Sense Wed, 19 Jun 2013 09:48:54 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.1 IRS Q3 2011: Top 10 dailies in Rajasthan http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-rajasthan/ http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-rajasthan/#comments Tue, 03 Jan 2012 04:54:14 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18979

IRS Q3 2011: Top 10 dailies in Rajasthan

Rajasthan Patrika continues losing readers in its home state; Dainik Bhaskar, Dainik Navjyoti and Punjab Kesri maintain growth

BestMediaInfo Bureau | Delhi | January 3, 2012

Rajasthan’s No. 1 daily Rajasthan Patrika has registered a slight decline in its average issue readership (AIR) yet again. This is the fourth consecutive quarter when the daily has lost readers in its home state. Patrika’s current AIR stands at 67.96 lakh against 68.11 lakh in the previous quarter and 68.71 lakh in IRS Q1 2011.

The second largest read daily in the state, Dainik Bhaskar, continues growing in the state but it could not maintain its recent growth rate this quarter. By adding just 9,000 readers in IRS Q3 2011, its current AIR stands at 64.34 lakh compared with 64.25 lakh in IRS Q2 2011 and 63.12 lakh in IRS Q1 2011.

At No. 3, Dainik Navjyoti is also on rise and has added a few readers this quarter to continue its growth momentum. It has recorded an AIR of 5.7 lakh in IRS Q3 2011 against 5.54 lakh in the previous quarter and 4.95 lakh in IRS Q1 2011.

Hindi daily Punjab Kesri has strengthened its position at No. 4 achieved in the previous quarter. The daily has an AIR of 2.26 lakh in IRS Q3 2011 compared with 2.2 lakh in the last quarter and 1.92 lakh in IRS Q1 2011.

After losing its No. 4 position in the previous quarter, The Times of India has lost some more readers in the current survey in Rajasthan. TOI has an AIR of 2.01 lakh in IRS Q3 2011 against 2.08 lakh in IRS Q2 2011 and 2.26 lakh in IRS Q1 2011.

Daily News has made a comeback to the No. 6 position in the third quarter of IRS 2011; however, the daily has lost 1,000 readers. Its current AIR stands at 1.43 lakh compared with 1.44 lakh in IRS Q2 2011 and 1.71 lakh in IRS Q1 2011.

News Today has an AIR of 1.38 lakh in the current survey against 1.5 lakh in the previous quarter and 1.4 lakh in IRS Q1 2011.

At No. 8 is Rashtradoot with an AIR of 1.06 lakh in IRS Q3 2011 compared with 1.04 lakh in the previous quarter and 1.12 lakh in IRS Q1 2011.

The country’s No. 2 English daily Hindustan Times holds the 9th spot in Rajasthan with an AIR of 62,000 in IRS Q3 2011 against 64,000 in IRS Q2 2011 and 51,000 in IRS Q1 2011.

English daily DNA is at No. 10 with an AIR of 28,000 in IRS Q3 2011 against 32,000 in the previous quarter and 37,000 in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-rajasthan/feed/ 0 IRS Q3 2011: Top 10 dailies in Madhya Pradesh http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-madhya-pradesh/ http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-madhya-pradesh/#comments Mon, 02 Jan 2012 05:16:31 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18953

IRS Q3 2011: Top 10 dailies in Madhya Pradesh

Dainik Bhaskar, Patrika and Dainik Jagran continue their growth in the state; Hari Bhoomi and Nav Bharat (MP) register de-growth

BestMediaInfo Bureau | Delhi | January 2, 2012

Dainik Bhaskar remains the largest read newspaper in its home state Madhya Pradesh, registering consistent growth quarter-on-quarter basis. In IRS Q3 2011, the daily has registered 2 per cent growth to take its AIR at 38.81 lakh against 38.06 lakh in the previous quarter and 37.30 lakh in IRS Q1 2011.

Nai Dunia and Nav Dunia are together the No. 2 newspapers in MP. There has been no major change in their readership in this round. The daily has recorded 15.74 lakh readers in IRS Q3 2011 compared with 15.75 lakh in IRS Q2 2011 and 16.15 lakh IRS Q1 2011.

At No. 3, Patrika has registered maximum growth rate in the state again. By adding 14.3 per cent readers in the current survey, the daily has recorded an AIR of 14.3 lakh against 12.51 lakh in the previous quarter and 11.13 lakh in IRS Q1 2011.

After losing readership in a few rounds, Raj Express has registered some growth in this quarter. The paper has grown by 3.3 per cent in IRS Q3 2011 and recorded an AIR of 5.08 lakh compared with 4.92 lakh in the previous quarter and 5.2 lakh in IRS Q1 2011.

Another newspaper with a consistent growth in Madhya Pradesh is Dainik Jagran, which has 8.3 per cent readers in this quarter. Jagran had gone up by 15.1 per cent in the second quarter of IRS 2011. The daily has recorded an AIR of 4.29 lakh in the current survey against 3.96 lakh readers in the previous survey and 3.44 lakh in IRS Q1 2011.

Dainik Agniban has strengthened its position at No. 6 spot by adding a few readers this quarter. The daily has recorded 3.32 lakh of AIR against 3.23 lakh in IRS Q2 2011 and 2.9 lakh in IRS Q1 2011.

The de-growth of Hari Bhoomi in MP continues as the daily has lost 15.8 per cent readers again. It had lost its No. 6 position to Dainik Agniban in the previous quarter by losing 12.5 per cent readers. Its current AIR stands at 2.18 lakh against 2.59 lakh in IRS Q2 2011 and 2.96 lakh in IRS Q1 2011.

Nav Bharat has also been losing ground in Madhya Pradesh for the past few quarters. At No. 8, the newspaper has recorded an AIR of 1.44 lakh in IRS Q3 2011 compared with 1.52 lakh in IRS Q2 2011 and 1.77 lakh in IRS Q1 2011.

People Samachar is the new entrant in the top 10 list in the third quarter of IRS 2011. As the 9th daily of MP, its current AIR stands at 1.3 lakh.

The Times of India is at No. 10 position with 75,000 readers in IRS Q3 2011 against 72,000 readers in the previous survey and 71,000 in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2012/01/irs-q3-2011-top-10-dailies-in-madhya-pradesh/feed/ 1 IRS Q3 2011: Top 10 dailies in Maharashtra http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-maharashtra/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-maharashtra/#comments Fri, 30 Dec 2011 04:53:31 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18925

IRS Q3 2011: Top 10 dailies in Maharashtra

Hindustan Times enters top 10 list as the No. 9 newspaper in the state; all top 5 dailies lose readership in this round

BestMediaInfo Bureau | Delhi | December 30, 2011

The top five publications in Maharashtra have registered decline in readership in the third quarter of Indian Readership Survey 2011 while Maharashtra Times, Hindustan Times and Mumbai Mirror have added readers over the last quarter. Hindustan Times is the new entrant into the top 10 list.

After registering growth in the last round of IRS, Maharashtra’s No. 1 daily Lokmat has seen a marginal dip in its AIR this quarter. The Marathi daily has lost 2 per cent readers and recorded an AIR of 72.71 lakh in IRS Q3 2011 against 74.26 lakh in IRS Q2 2011 and 73.05 lakh in IRS Q1 2011.

Daily Sakal remains firm at No. 2 but the daily has registered de-growth of 3.88 per cent in the third quarter of IRS 2011. Its current AIR stands at 42.28 lakh compared with 43.99 lakh in the previous quarter and 45.11 lakh in IRS Q1 2011.

Pudhari continues at No. 3 position in the state but it has lost 1 per cent readers in this quarter too. Its AIR stands at 24.87 lakh in IRS Q3 2011 against 25.11 lakh in IRS Q2 2011 and 25.89 lakh in IRS Q1 2011.

India’s most read English daily, The Times of India, has seen a dip of 2.5 per cent in its average issue readership for the second consecutive quarter. TOI has recorded an AIR of 19.61 lakh in IRS Q3 2011 compared with 20.12 lakh in the previous quarter and 20.5 lakh in IRS Q1 2011.

The No. 5 daily, Punya Nagari, has continued to decline in this quarter too. The daily has lost a further 2 per cent readership to record an AIR of 16.81 lakh in IRS Q3 2011 against 17.16 lakh in the previous quarter and 18.1 lakh in IRS Q1 2011.

Marathi daily Maharashtra Times, from the TOI Group, has registered growth this quarter. By adding 6.75 per cent readers, the newspaper has strengthened its position at No. 6. Its current AIR stands at 12.17 lakh against 11.40 lakh in the previous quarter and 11.48 lakh in IRS Q1 2011.

At No. 7 is another Marathi daily, Loksatta, which too registered a marginal decline. Its AIR stands at 9.38 lakh in IRS Q3 2011 compared with 9.75 lakh in IRS Q2 2011 and 9.84 lakh in the first quarter of IRS 2011.

Deshonatti has an AIR to 8.31 lakh in IRS Q3 2011 compared with 8.35 lakh in IRS Q2 2011 and 7.44 lakh in IRS Q1 2011.

Riding on the constant growth over several quarters, Hindustan Times has made an entry into top 10 list as the No. 9 newspaper in Maharashtra. Its current AIR stands at 7.66 lakh in IRS Q3 2011.

Mumbai Mirror, the tabloid English daily from the TOI stable, has an AIR of 7.60 lakh in IRS Q3 2011 against 7.58 lakh in the previous quarter and 7.8 lakh in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-maharashtra/feed/ 3 IRS Q3 2011: Top 10 Dailies in Bihar http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-bihar/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-bihar/#comments Thu, 29 Dec 2011 04:38:58 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18887

IRS Q3 2011: Top 10 Dailies in Bihar

Prabhat Khabar improves its growth rate further; Dainik Jagran, Hindustan, Aj and the Hindu are other gainers in this quarter

BestMediaInfo Bureau | Delhi | December 29, 2011

The third quarter of IRS 2011 has seen all four top dailies in the state growing with Prabhat Khabar and Dainik Jagran posting robust growth. There is a new entrant in the top 10 list. Roznama Rashtriya Sahara has taken the No. 8 position by replacing Hindustan Times.

The growth story of Bihar’s No. 1 daily Hindustan continues in the current survey, though the growth rate has slowed to 1.1 per cent. The daily has recorded an AIR of 48.97 lakh in IRS Q3 2011 against 48.42 lakh in IRS Q2 2011 and 47.29 lakh in IRS Q1 2011.

The second most read newspaper, Dainik Jagran, has been able to maintain its growth rate at around 5 per cent in this quarter too. The daily had registered a growth of 6.2 per cent in the previous quarter. Jagran’s AIR in IRS Q3 2011 stands at 28.61 lakh compared with 27.27 lakh in IRS Q2 2011 and 25.68 lakh in IRS Q1 2011.

Prabhat Khabar has registered a robust growth of 38 per cent in the third quarter of IRS 2011. The newspaper has been consistently growing at over 20 per cent every quarter for the past few rounds. The daily has recorded an AIR of 5.87 lakh in IRS Q3 2011 compared to 4.26 lakh in the previous quarter and 3.36 lakh in IRS Q1 2011.

Bihar’s No. 4 Hindi daily Aj has also registered marginal growth and added 17,000 readers over the last quarter. It had added 17,000 readers in last quarter. Aj has recorded an AIR of 3.03 lakh in IRS Q3 2011 against 2.86 lakh in the previous quarter and 2.69 lakh in IRS Q1 2011.

English daily The Times of India, at No. 5, has seen de-growth in this quarter. TOI has recorded an AIR of 1.52 lakh in IRS Q3 2011 against 1.62 lakh in IRS Q2 2011 and 1.51 lakh in IRS Q1 2011.

Rashtriya Sahara holds the No. 6 position despite losing some readers in this round. The daily has an AIR of 1.16 lakh in IRS Q3 2011 against 1.19 lakh in IRS Q2 2011 and 98,000 in IRS Q1 2011.

I Next has seen a more than 10 per cent growth in its readership in IRS Q3 2011. Its current AIR stands at 1.02 lakh compared with 92,000 in the previous quarter. The daily had an AIR of 91,000 in IRS Q1 2011.

Roznama Rashtriya Sahara has made an entry at No. 8 position with an AIR of 82,000 in IRS Q3 2011.

Hindustan Times has registered a decline of about 10 per cent this quarter. HT has recorded an AIR of 80,000 in IRS Q3 2011 against 88,000 in the previous quarter and 84,000 in IRS Q1 2011.

The Hindu holds the 10th spot with AIR of 33,000 in IRS Q3 2011 against 30,000 in the previous quarter and 23,000 in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


Other stories in this section

]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-bihar/feed/ 0 IRS Q3 2011: Top dailies in NCR http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-dailies-in-ncr/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-dailies-in-ncr/#comments Wed, 28 Dec 2011 05:00:49 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18863

IRS Q3 2011: Top dailies in NCR

Dainik Jagran and Hindustan Times lead the market as No.1 Hindi and English dailies in the National Capital Region

BestMediaInfo Bureau | Delhi | December 28, 2011

The National Capital Region (NCR) consisting Faridabad, Ghaziabad, Gurgaon and Noida is ruled by Dainik Jagran among Hindi dailies while Hindustan Times leads among English dailies. Dainik Jagran, Hindustan Times, The Times of India, Hindustan, Amar Ujala and Navbharat Times remain the newspapers with a readership of more than 1 lakh with their presence in all 4 parts of the NCR.

Dainik Jagran remains the No.1 daily of NCR with an AIR of 3.86 lakh in IRS Q3 2011. The daily has 1.35 lakh readers in Faridabad, 1.42 lakh in Ghaziabad, 47,000 in Gurgaon and 61,000 in Noida in the current round of survey.

The No.1 English daily of NCR is ‘Hindustan Times’ with 2.92 lakh readers in the third quarter of IRS 2011. The daily had started the year with 3.03 lakh readers in IRS Q1 2011. HT has an AIR of 96,000 in Faridabad, 1.03 lakh in Ghaziabad, 37,000 in Gurgaon and 56,000 in Noida.

The second largest read English daily of NCR ‘The Times of India’ has recorded an AIR of 2.65 lakh against 2.7 lakh in IRS Q1 2011. TOI has 89,000 readers in Faridabad, 99,000 in Ghaziabad, 28,000 in Gurgaon and 50,000 in Noida.

The second largest read Hindi daily of NCR is ‘Hindustan’ with an AIR of 1.82 lakh compared with 1.84 lakh in IRS Q1 2011. The newspaper has 52,000 readers in Faridabad, 94,000 in Ghaziabad, 10,000 in Gurgaon and 25,000 in Noida.

Amar Ujala holds the fifth position in NCR with an AIR of 1.67 lakh. Amar Ujala’s maximum readership comes from Ghaziabad where it has recorded 1.28 lakh readers while it has 6,000 readers in Faridabad, 10,000 in Gurgaon and 23,000 in Noida.

Hindi daily from The Times Group ‘Navbharat Times’ has recorded an AIR of 1.29 lakh in NCR. The newspaper has 54,000 readers in Faridabad, 53,000 in Ghaziabad, 8,000 in Gurgaon and 14,000 in Noida.

‘Punjab Kesri’ and ‘Dainik Bhaskar’ have recorded 63,000 and 49,000 readers respectively in NCR with the maximum readership in Faridabad.

‘The Economic Times’ has 40,000 readers in NCR with 15,000 readers in Faridabad, 11,000 in Ghaziabad, 7,000 in Gurgaon and 7,000 in Noida.

With 37,000 readers, ‘Mail Today’ closely follows ET in every part of NCR. The newspaper has 16,000 readers in Faridabad, 8,000 in Ghaziabad, 6,000 in Gurgaon and 7,000 in Noida.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


Other stories in this section

]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-dailies-in-ncr/feed/ 0 IRS Q3 2011: Parts of Delhi decoded http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-delhi-decoded/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-delhi-decoded/#comments Tue, 27 Dec 2011 05:04:43 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18827

IRS Q3 2011: Parts of Delhi decoded

The Hindu registers maximum growth in the capital; Mail Today is the only other gainer

BestMediaInfo Bureau | Delhi | December 27, 2011

According to the third quarter results of IRS 2011, 8 out of top 10 newspapers have lost readerships in the National Capital Delhi. While The Hindu has registered the maximum growth in the capital, Mail Today is the only other gainer in this survey.

Overall Delhi:


Hindustan Times continues to lead Delhi market with an AIR of 19.29 lakh in IRS Q3 2011 against 19.48 lakh in the previous quarter. The daily had 19.54 lakh readers in IRS Q1 2011.

HT is closely by The Times of India which has also seen a loss of 22,000 readers in the current survey and recorded 18.88 lakh of AIR against 19.1 lakh in the last round of survey. The daily had an AIR of 18.9 lakh in IRS Q1 2011.

The Times Group’s Hindi daily Navbharat Times has lost the readers that it added in the previous quarter. By losing 54,000 readers, it has recorded an AIR of 18.46 lakh compared with 19 lakh in IRS Q2 2011 and 18.53 lakh in IRS Q1 2011.

Hindi daily Hindustan remains to be the fourth largest read newspaper of national capital. Its current AIR stands at 11.06 lakh against 11.24 lakh in IRS Q2 2011 and 11.32 lakh in IRS Q1 2011.

At No.5, Hindi daily Punjab Kesri has also lost 22,000 readers to record an AIR of 7.22 lakh in IRS Q3 2011 compared with 7.44 lakh in the previous quarter and 7.6 lakh IRS Q1 2011.

Dainik Jagran holds the sixth spot in the capital with an AIR of 6.31 lakh in IRS Q3 2011 against 6.66 lakh in IRS Q2 2011 and 6.8 lakh in IRS Q1 2011.

‘Mail Today’, the compact English daily from India Today Group, is the first gainer so far in Delhi. The daily has recorded an AIR of 2.23 lakh as compared to 2.09 lakh in the previous quarter and 2.21 lakh IRS Q1 2011.

The Economic Times has also registered a marginal loss in the current survey. ET’s current AIR stands at 1.86 lakh against 1.92 lakh in IRS Q2 2011 and 1.85 lakh in IRS Q1 2011.

The Hindu has jumped up one position to be the new No.9 daily in the capital. The Chennai based newspaper has added 21,000 readers in the third quarter of IRS 2011 to take its AIR at 1.34 lakh against 1.13 lakh in IRS Q2 2011 and 1.15 lakh in IRS Q1 2011.

After losing a few readers in the current round of survey, Nai Dunia has come down to No.10 position with 1.08 lakh of AIR against 1.26 lakh in IRS Q2 2011 and 1.2 lakh in IRS Q1 2011.

Parts of Delhi:


North Delhi:


North Delhi is ruled by Navabharat Times with no change in AIR over the last quarter. Its current AIR stands at 5.02 lakh which is similar to the previous quarter. The daily had 5.01 lakh of AIR in IRS Q1 2011.

NBT is closely followed by English daily Hindustan Times in this part of Delhi with an AIR of 4.48 lakh against 4.6 lakh in the previous quarter and 4.52 lakh in Q1 2011.

The No.3 newspaper in North Delhi is The Times of India which as lost a few readers in this quarter. TOI has recorded an AIR of 4.01 lakh in IRS Q3 2011 compared with 4.09 lakh readers in the last round of survey and 4.14 lakh readers in IRS Q1 2011.

Despite losing 5,000 readers in the current survey, Punjab Kesri has gone up one position at No.4. Its current AIR stands at 2.35 lakh against 2.4 lakh in in the previous quarter and 2.48 lakh in Q1 2011.

Hindi daily Hindustan now holds 5th spot in North Delhi with an AIR of 2.3 lakh. The daily had 2.4 lakh readers in IRS Q2 2011 and 2.56 lakh in IRS Q1 2011.

Dainik Jagran is at No.6 with 1.44 lakh readers in IRS Q3 2011 while it had 1.46 lakh readers IRS Q2 2011 and 1.5 lakh in IRS Q1 2011.

Mail Today has lost 1,000 readers in this quarter in North Delhi and recorded an AIR of 56,000 against 57,000 in the previous quarter and 55,000 in IRS Q1 2011.

The Economic Times has recorded an AIR of 49,000 in IRS Q3 2011 compared with 54,000 in the previous quarter and 55,000 in IRS Q1 2011.

The Hindu is the only newspaper to add some readers in North Delhi in IRS Q3 2011. Its current AIR stands at 41,000 against 38,000 in the previous quarter and 34,000 in IRS Q1 2011.

At No.10 is Nai Dunia with 33,000 readers in IRS Q3 2011 as compared to 38,000 readers in IRS Q2 2011 and 31,000 in Q1 2011.

South Delhi:


South Delhi has been always a strong hold of Hindustan Times; however, the daily has lost a few readers in this quarter. Its current AIR now stands at 5.97 lakh against 6.1 lakh in Q2 2011 and 6.2 lakh in IRS Q1 2011.

The Times of India has registered slight decline in its readership in South Delhi. It has an AIR of 5.76 lakh in IRS Q3 2011 as compared to 5.86 lakh in the previous quarter and 5.73 lakh in IRS Q1 2011.

Navabharat Times has also lost 15,000 readers in this quarter in South Delhi. Its current AIR now stands at 3.99 lakh against 4.14 lakh in IRS Q2 2011 and 4.04 lakh in IRS Q1 2011.

Hindustan has seen marginal decline in South Delhi for the second consecutive quarter this year. Its current AIR stands at 2.62 lakh as compared to 2.8 lakh in IRS Q2 2011 and 2.89 lakh in IRS Q1 2011.

Dainik Jagran is at No.5 position in South Delhi with an AIR of 1.39 lakh in IRS Q3 2011 against 1.47 lakh in Q2 and Q1.

Punjab Kesri has recorded 1.23 lakh of AIR in the current survey while the daily had 1.22 lakh readers in Q2 2011 and 1.24 lakh readers in Q1 2011.

Mail Today has lost a few readers in South Delhi too in the current round of survey. Its AIR now stands at 54,000 against 59,000 in the previous quarter and 62,000 in IRS Q1 2011.

The Economic Times has lost a few readers in South Delhi this quarter. At No.8, ET has an AIR of 50,000 in IRS Q3 2011 against 53,000 in the previous quarter and 55,000 in IRS Q1 2011.

The Hindu has added a few readers in South Delhi too in RIS Q3 2011. Its current AIR stands at 50,000 against 43,000 in IRS Q2 2011 and 48,000 in IRS Q1 2011.

At No.10 in South Delhi is Hindi daily Rashtriya Sahara with 19,000 readers. The daily has not seen any change in readership over last 2 rounds.

East Delhi:


The Times of India has maintained its leadership in East Delhi; however, the daily has lost a few readers in third quarter of IRS Q3 2011. TOI has recorded an AIR of 4.57 lakh in IRS Q3 2011 as compared to 4.69 lakh readers in IRS Q2 2011 and 4.50 lakh readers in IRS Q1 2011.

The No.2 daily in East Delhi Navbharat Times has also lost readers in the current survey. NBT has an AIR of 4.48 lakh in IRS Q3 2011 against 4.65 lakh in the previous quarter and 4.39 lakh in Q1 2011.

At No.3 in East Delhi is Hindustan Times which has not seen any change in its readership this quarter. Similar to the last round of survey, its current AIR stands at 3.41 lakh. It had 3.50 lakh readers in IRS Q1 2011.

Hindi Daily Hindustan is the fourth largest read daily in East Delhi with 2.52 lakh of AIR in IRS Q3 2011 against 2.65 lakh readers in the previous quarter and 2.64 lakh in IRS Q1 2011.

Dainik Jagran has lost a few readers for the second consecutive round in East Delhi. Its AIR stands at 1.88 lakh in IRS Q3 2011 as compared to 1.98 lakh in the last round of survey and 2.16 lakh readers in IRS Q1 2011.

Punjab Kesri has recorded an AIR of 1.21 lakh in IRS Q3 2011 compared with 1.3 lakh in the previous quarter and 1.24 lakh in IRS Q1 2011.

Mail Today has jumped up 2 positions to become the No.7 daily in East Delhi by adding 10,000 readers in the third quarter of IRS 2011. The compact daily has 46,000 readers in IRS Q3 2011 against 36,000 readers in Q2 and Q1 of IRS 2011.

Nai Dunia holds 8th spot in this part of national capital with 35,000 readers in IRS Q3 2011 against 40,000 readers in the previous quarter and 47,000 readers in IRS Q1 2011.

The Economic Times has lost 9,000 readers in East Delhi this quarter. ET has 32,000 readers in IRS Q3 2011 compared with 41,000 readers in the previous quarter and 36,000 readers in Q1 2011.

The Hindu has made it to the top 10 list in East Delhi with an AIR of 19,000 in IRS Q3 2011.

West Delhi:


Hindustan Times remains a distant leader in West Delhi where the daily has added a few readers in this quarter. HT has recorded an AIR of 5.43 lakh in IRS Q3 2011 against 5.38 lakh in IRS Q2 2011 and 5.28 lakh readers in IRS Q1 2011.

HT is followed by Navbharat Times which has registered a de-growth of 23,000 readers in the current survey. NBT’s current AIR now stands at 4.96 lakh compared with 5.19 lakh in the second quarter of IRS 2011 and 5.1 lakh readers in IRS Q1 2011.

The Times of India has made some progress in West Delhi and added a few readers in this quarter. TOI has recorded an AIR of 4.55 lakh in IRS Q3 2011 against 4.46 lakh in the previous quarter and 4.52 lakh in IRS Q1 2011.

Hindi daily Hindustan added 24,000 readers to take its AIR at 3.63 lakh in IRS Q3 2011. The newspaper had 3.39 lakh readers in IRS Q2 2011 and 3.23 lakh in IRS Q1 2011.

Punjab Kesri holds the fifth position in West Delhi with average issue readership of 2.43 lakh in IRS Q3 2011 against 2.51 lakh in IRS Q2 2011 and 2.65 lakh in IRS Q1 2011.

After a steady growth from past few quarters, the No.6 daily of West Delhi Dainik Jagran has seen a slight degrowth in this quarter. Its current AIR now stands at 1.6 lakh as compared to 1.76 lakh in the previous quarter and 1.67 lakh in IRS Q1 2011.

Mail Today has added 19 per cent readers this quarter in West Delhi. Its current AIR now stands at 68,000 as compared to 57,000 in the previous quarter and 69,000 in IRS Q1 2011.

The Economic Times has also added 12,000 readers in this area. ET’s current AIR stands at 55,000 as compared to 43,000 in IRS Q2 2011 and 40,000 in IRS Q1 2011.

At No.9, Nai Dunia has recorded an AIR of 28,000 in IRS Q3 2011 against 34,000 in the previous quarter and 31,000 in IRS Q1 2011.

The last position is held by The Hindu which has added a few readers to take its AIR at 23,000 in IRS Q3 2011 as compared to 19,000 in the last round of survey.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-delhi-decoded/feed/ 0 IRS Q3 2011: Parts of Mumbai decoded http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-mumbai-decoded/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-mumbai-decoded/#comments Mon, 26 Dec 2011 05:08:55 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18796

IRS Q3 2011: Parts of Mumbai decoded

Complete analysis of top 10 dailies in Greater Mumbai and their readership trend in four other parts of the financial capital

BestMediaInfo Bureau | Delhi | December 26, 2011

While Hindustan Times continues growing in the financial capital of India, DNA and Mumbai Mirror are other English dailies to add new readers in the third quarter of IRS 2011. Among Marathi dailies, Lokmat and Navkal have registered growth in the city.

Let’s take a look at the consolidated readership of the top 10 dailies in Mumbai and their readership in different parts of the city.

Overall Mumbai

The Times of India leads the Mumbai market with a huge margin; however, the daily has registered a loss in its average issue readership for the second consecutive quarter. TOI recorded an AIR of 15.35 lakh as compared to 15.88 lakh in the previous quarter and 16.05 lakh in IRS Q1 2011.

Marathi daily Maharashtra Times remains the No. 2 daily in Mumbai despite losing some readers again in IRS Q3 2011. Its current AIR stands at 9.47 lakh against 9.65 lakh in IRS Q2 2011 and 10.2 lakh in IRS Q1 2011.

The tabloid from the TOI stable, Mumbai Mirror, has added a few readers in its AIR in IRS Q3 2011. Its current AIR stands at 7.54 lakh as compared to 7.49 lakh in the last round of survey and 7.69 lakh Q1 2011.

The second most read English daily of Mumbai, Hindustan Times, continues with its growth story in the city. Its current AIR stands at 7.51 lakh against 7.16 lakh in the previous quarter and 6.88 lakh in IRS Q1 2011.

According to the average issue readership in IRS Q3 2011, DNA has grown by more than 4 per cent to take its AIR at 6.8 lakh as compared to 6.53 lakh in the previous quarter and 6.44 lakh in IRS Q1 2011.

Indian Express Group’s Marathi daily Loksatta has seen a marginal loss in its AIR in IRS Q3 2011. Its current AIR stands at 6.02 lakh as compared to 6.1 lakh in the previous quarter and 6.52 lakh in IRS Q1 2011.

The No. 1 Marathi daily, Lokmat, has recorded an AIR of 5.58 lakh in IRS Q3 2011 against 5.32 lakh in the previous quarter and 5.6 lakh in IRS Q1 2011.

After losing some readers in the last round of IRS, Navakal has seen growth in this quarter. The daily has recorded an AIR of 5.12 lakh has compared to 4.7 lakh in the previous quarter and 5.08 lakh in the IRS Q1 2011.

Mumbai City:

Mumbai City or South Mumbai is ruled by The Times of India. TOI has an AIR of 2.64 lakh in IRS Q3 2011 against 2.62 lakh in the previous quarter and 2.61 lakh in IRS Q1 2011.

Maharashtra Times remains the No. 2 daily in this part of Mumbai with an AIR of 2.05 lakh in IRS Q3 2011 as compared to 1.93 lakh in IRS Q2 2011 and 1.89 lakh in IRS Q1 2011.

Mumbai Mirror has an AIR of 1.4 lakh in IRS Q3 2011 compared with 1.32 lakh in the previous quarter and 1.5 lakh in IRS Q1 2011.

Hindustan Times too has recorded 1.4 lakh readers in IRS Q3 2011 against 1.25 lakh readers in IRS Q2 2011 and 1.18 lakh in IRS Q1 2011.

HT is closely followed by Loksatta in Mumbai City with 1.36 lakh readers in IRS Q3 2011.

DNA has added 13 per cent more readers in this quarter to take its AIR at 1.3 lakh in IRS Q3 2011 against 1.15 lakh in the previous quarter and 1.11 lakh in IRS Q1 2011.

Navakal has added 35,000 readers in Mumbai City in the current round of survey to take its AIR at 1.03 lakh as compared to 68,000 readers in the previous quarter. It had 60,000 readers in IRS Q1 2011.

Mumbai Western Suburb:

The Times of India’s maximum readership comes from Mumbai Western Suburb where it has an AIR of 5.76 lakh in IRS Q3 2011 against 5.84 lakh in IRS Q2 2011 and 5.86 lakh in IRS Q1 2011.

Mumbai Mirror has an AIR of 2.72 lakh in this part of the city against 2.65 lakh in the previous quarter and 2.7 lakh in IRS Q1 2011.

Maharashtra Times, has an AIR of 2.53 lakh in IRS Q3 2011 compared with 2.57 lakh in the previous quarter and 2.93 lakh in IRS Q1 2011.

DNA grows by 6.1 per cent again in Western Suburb to take its AIR at 2.25 lakh against 2.12 lakh in the previous quarter and 2.04 lakh in IRS Q1 2011.

Hindustan Times has an AIR of 1.95 lakh in IRS Q3 2011 as compared to 1.94 lakh readers in IRS Q2 2011 and 1.81 lakh in IRS Q1 2011.

Loksatta has added 9,000 readers in the third quarter of IRS 2011 and recorded 1.47 lakh of AIR against 1.36 lakh in the previous quarter and 1.48 lakh in IRS Q1 2011.

Mid-day (English) has added 19,000 readers in Western Suburb and recorded an AIR of 1.15 lakh in IRS Q3 2011. The daily had an AIR of 96,000 in the previous survey and 93,000 in IRS Q1 2011.

Mumbai Eastern Suburb:

Like other parts of Mumbai, The Times of India remains the distant leader in the Eastern Suburb as well. However, TOI is losing its readers gradually in this part of city from past 2 consecutive quarters. It has an AIR of 2.64 lakh in IRS Q3 2011 against 2.73 lakh in the previous quarter and 2.77 lakh in IRS Q1 2011.

Maharashtra Times remains the second largest read daily here with an AIR of 1.73 lakh as compared to 1.82 lakh in the previous quarter and 1.84 lakh in IRS Q1 2011.

Like other parts of city, Hindustan Times is growing in Eastern Suburb too. HT has recorded an AIR of 1.66 lakh in IRS Q3 2011 against 1.55 lakh the previous quarter and 1.5 lakh in IRS Q1 2011.

Lokmat has an AIR of 1.21 lakh in IRS Q3 2011 against 1.18 lakh in the previous quarter and 1.17 lakh in IRS Q1 2011.

Mumbai Mirror’s current AIR stands at 1.19 lakh as compared to 1.26 lakh in IRS Q2 2011 and 1.41 lakh in IRS Q1 2011.

Mumbai Choufer has 1.18 lakh readers in this part of city in IRS Q3 2011. It had 1.16 lakh readers in the previous quarter and 1.19 lakh readers in IRS Q1 2011.

DNA has registered 7 per cent growth in the Eastern Suburb and recorded an AIR of 1.11 lakh in IRS Q3 2011 as compared to 1.04 lakh in the previous quarter and 1.06 lakh in IRS Q1 2011.

DNA is followed by Navakal with 1.09 lakh readers in the current survey against 1.02 lakh readers in the previous quarter. The daily had an AIR of 1.19 lakh in IRS Q1 2011.

Navi Mumbai:

Like all other parts of Mumbai, The Times of India has registered decline in Navi Mumbai also; however, it remains the clear leader in this part of city with 4.31 lakh readers. It had an AIR of 4.68 lakh in the previous quarter against 4.80 lakh in Q1 2011.

Lokmat has regained its No.2 position in New Bombay in this round of survey. Its current AIR stands at 3.28 lakh against 3.12 lakh in the previous quarter and 3.37 lakh in IRS Q1 2011.

Maharashtra Times has an AIR of 3.16 lakh in IRS Q3 2011. The daily had 3.33 lakh readers in the previous quarter and 3.54 lakh readers in IRS Q1 2011.

By adding a few readers in the current survey, Hindustan Times has recorded an AIR of 2.5 lakh compared with 2.43 lakh in IRS Q2 2011 and 2.4 lakh in IRS Q1 2011.

HT is followed by Mumbai Mirror with an AIR of 2.23 lakh in IRS Q3 2011 against 2.27 lakh in the previous quarter and 2.08 lakh in Q1 2011.

Loksatta has lost heavily in this quarter and recorded an average issue readership of 2.19 lakh against 2.41 lakh in the previous quarter and 2.44 lakh in IRS Q1 2011.

DNA has an AIR of 2.13 lakh in New Bombay in IRS Q3 2011 against 2.22 lakh in the previous quarter and 2.23 lakh in IRS Q1 2011.

Navakal has an AIR of 1.94 lakh in IRS Q3 2011 as compared to 1.82 lakh in IRS Q2 2011 and 1.73 lakh in IRS Q1 2011.

Mumbai Choufer has an AIR of 1.37 lakh in Navi Mumbai in IRS Q3 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-parts-of-mumbai-decoded/feed/ 0 IRS Q3 2011: Top 10 Dailies in Uttar Pradesh http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-uttar-pradesh/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-uttar-pradesh/#comments Mon, 26 Dec 2011 05:07:14 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18795

IRS Q3 2011: Top 10 Dailies in Uttar Pradesh

Hindustan and The Times of India are the only two newspapers with growth in this quarter in the largest Hindi speaking state

BestMediaInfo Bureau | Delhi | December 26, 2011

Unlike the last round of survey when 9 out of top 10 dailies had registered growth in Uttar Pradesh, IRS Q3 has seen 8 newspapers losing readership. Hindustan and The Times of India are the only two newspapers who have added new readers in this quarter.

The No.1 daily of Uttar Pradesh ‘Dainik Jagran’ remains a distant leader in the state; however, the daily has registered a slight decline in the current survey. The daily has recorded an AIR of 89.81 lakh in IRS Q2 2011 as compared to 90.07 lakh in the previous quarter and 88.15 lakh in IRS Q1 2011.

The second largest newspaper in the state ‘Amar Ujala’ has also seen a loss of a few readers in IRS Q3 2011. Its current AIR stands at 70.21 lakh against 70.55 lakh in the last round of survey and 69.46 lakh in IRS Q1 2011.

At No.3 is Hindi daily ‘Hindustan’ which has maintained its growth rate in UP. The daily has recorded an AIR of 38.84 lakh in IRS Q3 2011 compared with 38.06 lakh in the previous round of survey and 36.76 lakh in IRS Q1 2011.

‘Amar Ujala Compact’ has registered a marginal loss in the third quarter of IRS 2011; however, the daily remains firm at No.4 position. The compact daily from Amar Ujala has recorded an AIR of 9.59 lakh in IRS Q3 2011 against 10.05 lakh in the previous quarter and 9.01 lakh in IRS Q1 2011.

‘Aj’ has lost a big chunk of its readers in the current survey. By losing more than 10 per cent readers, the daily has recorded an AIR of 6.9 lakh in IRS Q3 2011 against 7.68 lakh in the previous quarter and 7.46 lakh in IRS Q1 2011.

At No.6, Rashtriya Sahara has also lost around 5% readers in this quarter. The newspaper has an AIR of 6.62 lakh in IRS Q3 2011 compared with 6.92 lakh in IRS Q2 2011 and 6.35 lakh in IRS Q1 2011.

‘The Times of India’ has added a few readers in this quarter to take its AIR at 5.58 lakh in IRS Q3 2011 against 5.52 lakh in the previous quarter and 5.42 lakh in IRS Q1 2011.

Dainik Jagran Group’s English daily ‘I-Next’ has lost about 10 per cent readers in the current survey. Its current AIR stands at 4.57 lakh compared with 5.06 lakh in the previous quarter and 4.75 lakh in IRS Q1 2011.

India’s No.2 English daily ‘Hindustan Times’ has climbed up one position in Uttar Pradesh; however, it has lost a few readers in this quarter of IRS 2011. HT has an AIR of 2.8 lakh in IRS Q3 2011 against 2.98 lakh in IRS Q2 2011 and 2.86 lakh in IRS Q1 2011.

Published from Agra and Jhansi, the afternoon tabloid “Daily Life Assistance (DLA)” has come down to No.10 position in the state. Its current AIR stands at 2.62 lakh against 3.17 lakh in IRS Q2 2011 and 3.47 lakh in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


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]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-dailies-in-uttar-pradesh/feed/ 0 IRS Q3 2011: HT Mumbai strengthens No. 2 position; HT Delhi continues as No. 1 http://www.bestmediainfo.com/2011/12/irs-q3-2011-ht-mumbai-strengthens-no-2-position-ht-delhi-continues-as-no-1/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-ht-mumbai-strengthens-no-2-position-ht-delhi-continues-as-no-1/#comments Fri, 23 Dec 2011 05:12:10 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18767

IRS Q3 2011: HT Mumbai strengthens No. 2 position; HT Delhi continues as No. 1

In Delhi market, HT has remained the most-read newspaper for the seventh time in a row. HT’s readership in Delhi NCR is now 22.21 lakh

BestMediaInfo Bureau | Delhi | December 23, 2011

As per the latest round (Q3 2011) of the Indian Readership Survey, Hindustan Times continues to grow its readership, adding 2.16 lakh daily readers nationally – the highest by any English newspaper – compared with last year (Q3 2010).

In Mumbai, HT emerged as the fastest growing English daily once again and the only one to have grown in 12 out of the last 13 IRS rounds. HT grew by 27 per cent to a daily readership of 7.51 lakh during the last year, consolidating its position as the No. 2 broadsheet English daily, while the readership for The Times of India declined by 2 per cent in the same period. In the last round too, HT’s readership grew by 35,000 while TOI’s readership declined by 53,000. With this, HT Mumbai now reaches more than 5 lakh exclusive readers who are not reached by TOI.

In Delhi, HT continues to strengthen further, remaining the most-read newspaper for the seventh time in a row. HT’s readership in Delhi NCR is now 22.21 lakh (average issue readership), which reflects an increase of 85,000 over the year-ago period (Q3 2010), compared to 16,000 for The Times of India. Hindustan Times also reaffirmed its position as the undisputed choice for the premium and affluent readers in the territory by leading The Times of India by nearly 1.7 lakh premium SEC A readers.

Hindustan strengthens No. 2 position: HT’s sister publication, Hindi daily Hindustan, has consolidated its gains and has further strengthened its No. 2 position among leading newspapers in the country. The total readership figure for the newspaper now stands at 37.5 million, which represents an addition of 44 lakh readers in the past year (over IRS Q3 2010). Its daily AIR has reached 12 million.

This growth is primarily a result of rapid expansion of the brand in Uttar Pradesh, with six new editions launched over the last three years. Hindustan has reached a daily readership figure of 39 lakh in UP alone, with a growth of 22 per cent in the last one year.

In Bihar, Hindustan has further consolidated its dominant position and its readership share in the state is now a dominant 75 per cent. In Jharkhand, with 50 per cent share of readership, Hindustan is again the undisputed leader in the state, despite having a new entrant in the market. In Delhi NCR, Hindustan continues to remain a strong No. 2 with an AIR of nearly 13 lakh readers.

Hindustan is published by Hindustan Media Ventures Ltd., a subsidiary of HT Media Ltd.

Mint consolidates No. 2 position & premium readers: HT Media’s business newspaper, Mint, has consolidated its No. 2 position as per IRS Q3 2011. It grew by 41 per cent over the last year to 2.53 lakh daily readers.

Mint has continued to build its readership in Mumbai, while holding on to Delhi NCR as a stronghold. It also continues to have the best reader profile among business dailies, both in terms of metro skew (95 per cent from top Metros) as well as SEC A proportion (70 per cent SEC A).

Commenting on the results of all HT Media publications, Rajiv Verma, CEO of HT Media, said, “HT, Hindustan and Mint have all had good results, strengthening and consolidating their positions in their respective markets. As a group, we are going to continue our investments going forward in order to drive readership further in all these markets.”

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]]> http://www.bestmediainfo.com/2011/12/irs-q3-2011-ht-mumbai-strengthens-no-2-position-ht-delhi-continues-as-no-1/feed/ 0 IRS Q3 2011: Top 10 English Magazines http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-english-magazines/ http://www.bestmediainfo.com/2011/12/irs-q3-2011-top-10-english-magazines/#comments Fri, 23 Dec 2011 05:08:28 +0000 bestmediainfo http://www.bestmediainfo.com/?p=18766

IRS Q3 2011: Top 10 English Magazines

Five out of the top 10 English magazines across genres have registered a decline; several changes in the pecking order in the third quarter of IRS 2011

BestMediaInfo Bureau | Delhi | December 23, 2011

India’s largest read English magazine, India Today, has lost more readers in the third quarter of IRS 2011 than it had added in the previous quarter. The weekly has lost 88,000 readers in IRS Q3 2011 while it had added 74,000 readers in the second quarter of the Indian Readership Survey. The current AIR of India Today stands at 16.36 lakh compared to 17.24 lakh in IRS Q2 2011 and 16.50 lakh in IRS Q1 2011.

General Knowledge Today has made a comeback at 2nd spot by adding 1.1 lakh readers in IRS Q3 2011. The magazine has recorded an AIR of 10.87 lakh in this quarter compared to 9.77 lakh in IRS Q2 2011 and 10.02 lakh in IRS Q1 2011.

Although Readers Digest has been pushed down to No. 3 position, it has been able to hold its readers in this round. Its current AIR remains at 9.98 lakh, same as in IRS Q2 2011. RD had added 28,000 readers in IRS Q2 2011.

Another educational English monthly, Competition Success Review, is at No. 4 with an AIR of 6.57 lakh in IRS Q3 2011. CSR had recorded an AIR of 6.54 lakh in IRS Q2 2011 and 6.84 lakh in IRS Q1 2011.

English weekly magazine Outlook has registered a marginal loss of 12,000 readers in IRS Q3 2011. Its AIR now stands at 4.44 lakh compared to 4.56 lakh in IRS Q2 2011 and 4.38 lakh in IRS Q1 2011. The magazine had lost 29,000 readers in Q1 2011.

The Week, which had acquired the 6th rank in the previous quarter, has held on to its position despite losing some readers in IRS Q3 2011. It had recorded more than 22 per cent growth in IRS Q2 2011. Its current AIR stands at 3.87 lakh compared to 3.96 lakh in IRS Q2 2011.

The 7th most-read English magazine until last quarter, Filmfare, has been pushed to No.10. The 7th spot has this time gone to another magazine for B-town, Stardust, which has added 43,000 readers in IRS Q3 2011. Its current AIR stands at 3.85 lakh compared to 3.42 lakh in IRS Q2 2011.

Business Today, which made its entry to the top 10 list of English Magazines in the previous quarter, has jumped to No. 8 in IRS Q3 2011. It has recorded an AIR of 3.45 lakh compared to 3.33 lakh in IRS Q2 2011 and 3.09 lakh in IRS Q1 2011.

Femina has lost a few readers this quarter to take its current AIR to 3.31 lakh against 3.39 lakh in IRS Q2 2011. It had an AIR of 3.37 lakh in IRS Q1 2011. The magazine holds 9th position.

Pushed down to No. 10 from No.7, Bollywood’s fortnightly magazine Filmfare has registered an AIR of 3.27 lakh in IRS Q3 2011 compared to 3.66 lakh in IRS Q2 2011 and 3.82 lakh in IRS Q1 2011.

————————————————————-

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read / ‘consumed’ as a matter of daily habit. Conventionally, media planners even calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps the most relevant to study readership trends as well in terms of AIR.

Info@BestMediaInfo.com


Other stories in this section

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