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IRS Q2 2011: Parts of Mumbai decoded

bestmediainfo — Mon, 17 Oct 2011 04:59:05 +0000

IRS Q2 2011: Parts of Mumbai decoded

Complete analysis of top 10 dailies in Greater Mumbai and their readership trend in four different parts of the financial capital

BestMediaInfo Bureau | Delhi | October 17, 2011

Hindustan Times and DNA are the only newspapers out of the top 10 dailies in Mumbai to register growth in the second quarter of IRS 2011. On a year-on-year basis, Hindustan Times has seen maximum growth in Mumbai and added 27.2 per cent readers over the same quarter of last year followed by Gujarat Samachar with 12 per cent growth. DNA and The Times of India have grown by 7.8 and 7.4 per cent, respectively, in the last one year. Let’s take a look at the consolidated readership of the top 10 dailies in Mumbai and their readership in different parts of the city.

Consolidated readership

India’s most read English daily, The Times of India, is a distant leader in Mumbai. However, the daily has lost a few readers in the current survey and recorded an AIR of 15.88 lakh compared with 16.05 lakh in the previous quarter and 14.78 lakh in IRS Q2 2010. Thus, TOI has grown by 7.4 per cent in the last one year in the country’s financial capital.

Marathi daily Maharashtra Times remains the No. 2 daily in Mumbai despite losing 5.2 per cent readers in IRS Q2 2011. The daily had gained an almost equal number of readers in the previous quarter. Its current AIR stands at 9.65 lakh against 10.2 lakh in the previous quarter and 9.71 lakh in IRS Q2 2010.

The tabloid from the TOI stable, Mumbai Mirror, has climbed up one position to acquire the third spot in the city despite losing some readers in the quarter. Its current AIR stands at 7.49 lakh against 7.69 lakh in the previous quarter and 7.68 lakh in Q2 2010.

Gujarati daily Gujarat Samachar is now at No. 4 with an AIR of 7.45 lakh compared with 7.96 lakh in the previous quarter and 6.65 lakh in Q2 2010.

The second most read English daily of Mumbai, Hindustan Times, is No. 5 in the list of top dailies across languages. With maximum growth of 27.2 per cent in the past year, HT has become the fastest growing daily in the city. Its current AIR stands at 7.16 lakh against 6.88 lakh in the previous quarter and 5.63 lakh in Q2 2010.

According to the average issue readership in IRS Q2 2011, DNA has jumped one position to become the 6^th most read daily in Mumbai with 6.53 lakh readers. DNA has acquired the No. 6 position from Loksatta. It had an AIR of 6.44 lakh in the previous quarter and 6.06 lakh in Q2 2010. DNA has registered an overall growth of 7.8 per cent in the last one year.

Indian Express Group’s Marathi daily Loksatta now holds the 7^th spot in Mumbai. The daily has lost more than 6 per cent readers over the previous quarter and the same quarter last year. Its current AIR stands at 6.1 lakh compared with 6.52 lakh in the previous quarter and 6.53 lakh in Q2 2010.

The No. 1 Marathi daily, Lokmat, holds the 8th spot in Mumbai with an AIR of 5.32 lakh in IRS Q2 2010 against 5.6 lakh in the previous quarter and 6.37 lakh in Q2 2010.

The Times Group’s Hindi daily, Navbharat Times, has been able to hold its readers in this quarter. The daily has recorded an AIR of 4.9 lakh in IRS Q2 2011 compared with 4.91 lakh in the previous quarter and 4.85 lakh in Q2 2010.

Navakal is the No. 10 daily in Mumbai with 4.7 lakh readers. It had 5.08 lakh readers in the previous quarter and 5.94 lakh readers in Q2 2010.

Parts of Mumbai

Mumbai City:

Mumbai City or South Mumbai has a total of 27.61 lakh readers in IRS Q2 2011 and is ruled by The Times of India. TOI has an AIR of 2.62 lakh in the current quarter compared with 2.61 lakh in the previous quarter and 2.33 lakh in IRS Q2 2010. TOI has grown by 12.4 per cent in this part of Mumbai over the past one year.

Maharashtra Times remains the No. 2 daily in this part of Mumbai with an AIR of 1.93 lakh in IRS Q2 2011. It has added 4,000 readers in the current survey. The daily had 1.96 lakh readers in the corresponding quarter of last year.

Despite losing a few readers in the current survey, Loksatta has replaced Mumbai Mirror to become the No. 3 daily of Mumbai City. It has an AIR of 1.33 lakh in IRS Q2 2010 against 1.42 lakh in the previous quarter and 1.5 lakh in Q2 2010.

With a little margin of just 1,000 readers from Loksatta, Mumbai Mirror has slipped to No. 4 position in this part of Mumbai. Mumbai Mirror has an AIR of 1.32 lakh compared with 1.5 lakh in the previous quarter and 1.59 lakh in IRS Q2 2010.

Hindustan Times holds the 5^th spot in Mumbai City with 1.25 lakh readers in IRS Q2 2011. HT had an AIR of 1.18 lakh in the previous quarter and 82,000 in Q2 2010. Thus, the daily has grown by more than 52 per cent in this part of Mumbai.

Replacing Gujarat Samachar in the No. 6 position, DNA has jumped one position with an AIR of 1.15 lakh in IRS Q2 2011 against 1.11 lakh in the previous quarter and 1.3 lakh in Q2 2010.

Now at No. 7, Gujarat Samachar has an AIR of 1.05 lakh compared with 1.17 lakh in the last survey and 97,000 in Q2 2010.

Navakal holds the 8^th position in Mumbai City with 68,000 readers. It had 60,000 readers in the previous quarter and 63,000 readers in Q2 2010.

Pudhari has 67,000 readers in IRS Q2 2011 compared with 71,000 readers in the previous quarter and 33,000 in Q2 2010.

Mumbai Western Suburb:

With the second largest readership after New Bombay area, Mumbai Western Suburb remains the stronghold of The Times of India. TOI has an AIR of 5.84 lakh in IRS Q2 2011 compared with 5.86 lakh in the previous quarter and 5.8 lakh in Q2 2010.

Gujarat Samachar remains the second most read daily in the Western Suburb with 4.01 lakh readers in the current survey compared with 4.18 lakh readers in the previous quarter and 3.34 lakh in Q2 2010. It has added 20 per cent readers over the last one year.

At No. 3 is Mumbai Mirror with an AIR of 2.65 lakh in IRS Q2 2011 against 2.7 lakh in the previous quarter and 2.68 lakh in Q2 2010. The daily has replaced Maharashtra Times in the No. 3 position in the current survey.

The new No. 4 daily in Western Suburb, Maharashtra Times, has an AIR of 2.57 lakh compared with 2.93 lakh in the previous quarter and 2.78 lakh in Q2 2010.

By adding 8,000 readers in the current survey, DNA holds the 5^th spot with 2.12 lakh readers in the Western Suburb. DNA had 1.99 lakh readers in Q2 2010.

Mumbai’s No. 5 daily, Hindustan Times, is in No. 6 position in the Western Suburb with 1.94 lakh readers in IRS Q2 2011. HT had an AIR of 1.81 lakh in the previous quarter and 1.6 lakh in Q2 2010.

HT is followed by Hindi daily Navbharat Times in this part of Mumbai with 1.39 lakh readers in the current survey. NBT had 1.44 lakh readers in the previous quarter and 1.29 lakh readers in Q2 2010.

Yeshobhumi is at No. 8 with 1.36 lakh readers in IRS Q2 2010 compared with 1.51 lakh in the previous quarter and 1.31 lakh in Q2 2010.

At No. 9 is Loksatta with 1.36 lakh readers. The daily had an AIR of 1.48 lakh in the previous quarter and 1.75 lakh in Q2 2010.

By losing 31 per cent readers in the last one year, Mid-Day holds the last position in the top 10 list for Western Suburb. The tabloid has recorded an AIR of 96,000 in the current survey against 93,000 in the previous quarter and 1.39 lakh in IRS Q2 2010.

Mumbai Eastern Suburb:

Like other parts of Mumbai, The Times of India remains the distant leader in the Eastern Suburb as well. TOI has an AIR of 2.73 lakh in IRS Q2 2011 against 2.77 lakh in the previous quarter and 2.69 lakh in Q2 2010.

Maharashtra Times remains the second largest read daily here with 1.82 lakh readers compared with 1.84 lakh readers in the previous quarter and 1.69 lakh in Q2 2010. It

Mumbai’s 5^th most read daily Hindustan Times is at No. 3 position in the Eastern Suburb with 1.55 lakh readers in IRS Q2 2011. HT had an AIR of 1.5 lakh in the previous quarter and 1.1 lakh in Q2 2010.

At No. 4 is Mumbai Mirror with an AIR of 1.26 lakh in IRS Q2 2011 compared with 1.41 lakh in the previous quarter and 1.51 lakh in Q2 2010.

Lokmat has jumped one position to become the No. 5 daily in the Eastern Suburb. It has an AIR of 1.18 lakh compared with 1.17 lakh in the previous quarter and 1.43 lakh in Q2 2010.

Mumbai Choufer holds the sixth spot in this city segment with 1.16 lakh readers. It had 1.19 lakh readers in the previous quarter and 1.06 lakh in Q2 2010.

DNA has made an entry to the top 10 dailies in the Eastern Suburb with 1.04 lakh readers in IRS Q2 2011. DNA is the new No. 7 daily in this part of Mumbai. It had an AIR of 1.06 lakh in the previous quarter and 94,000 in Q2 2010.

DNA is followed by Yeshobhumi here with 1.02 lakh readers in the current survey. It had 1.17 lakh readers in the previous quarter and 1.03 lakh readers in Q2 2010.

At No. 9 is Navakal with 1.02 lakh readers. The daily had an AIR of 1.19 lakh in the previous quarter and 1.32 lakh in Q2 2010.

The No. 2 daily in the Western Suburb, Gujarat Samachar, holds the last position in the top 10 list for Eastern Suburb. The daily has recorded an AIR of 1.01 lakh in the current survey against 1.13 lakh in the previous quarter and 1.11 lakh in IRS Q2 2010.

Navi Mumbai:

Navi Mumbai (New Bombay) is the largest area of Mumbai in terms of readership with 56.74 lakh readers in IRS Q2 2011. This part of Mumbai is rapidly expanding in terms of infrastructure and population. Hence, New Bombay has been a fertile ground for 9 out of the top 10 dailies over the past one year.

Here also, The Times of India is the clear leader with 4.68 lakh readers. Although TOI has incurred a loss of 2.5 per cent in the current survey, it has added 18.2 per cent readers over the corresponding quarter last year. It had an AIR of 4.80 lakh in the previous quarter against 3.96 lakh in Q2 2010.

Maharashtra Times remains the second largest read daily in this part of Mumbai with an AIR of 3.33 lakh in IRS Q2 2011. The daily had 3.54 lakh readers in the previous quarter and 3.29 lakh readers in Q2 2010.

Lokmat continues to be the No. 3 daily here. Its current AIR stands at 3.12 lakh compared with 3.37 lakh in the previous quarter and 3.55 lakh in Q2 2010. The largest read Marathi daily has lost 12.1 per cent readers since Q2 2010 when it used to be the second most read daily of New Bombay.

By adding a few readers in the current survey, Hindustan Times has jumped up one position to take the No. 4 slot in Navi Mumbai. HT has an AIR of 2.43 lakh in IRS Q2 2011 against 2.4 lakh in the previous quarter and 2.12 lakh in Q2 2010. It has added 14.6 per cent readers over the past one year.

HT is closely followed by Loksatta in New Bombay with an average issue readership of 2.41 lakh compared with 2.44 lakh in the last survey and 2.01 lakh in Q2 2010. The daily has grown by 20 per cent over the past one year.

At No. 6 is Mumbai Mirror with an AIR of 2.27 lakh in IRS Q2 2011 against 2.08 lakh in the previous quarter and 1.9 lakh in Q2 2010. Mumbai Mirror has also recorded a growth of 19.5 per cent in the last one year.

DNA has an AIR of 2.22 lakh in New Bombay in IRS Q2 2011 against 2.23 lakh in the previous quarter and 1.82 lakh in IRS Q2 2010. DNA has grown by 22 per cent in this part of Mumbai over the past one year.

Hindi daily Navbharat Times holds the 8^th spot in New Bombay with 2.04 lakh readers in the current survey compared with 1.97 lakh in the previous quarter and 1.88 lakh in Q2 2010.

At No. 9, Navakal has an AIR of 1.82 lakh in IRS Q2 2011 against 1.73 lakh in the previous quarter and 1.8 lakh in Q2 2010.

The last in the list of top 10 for New Bombay is Yeshobhumi with 1.46 lakh readers in the current survey against 1.35 lakh in the previous quarter and 1.02 lakh in IRS Q2 2010. The daily has grown by 43.1 per cent in the area over the past one year.

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Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity, i.e., last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.

This measure is considered to be a more relevant measure of ‘real’ or ‘regular’ readership, especially for newspapers, most of which have been read/consumed as a matter of daily habit. Conventionally, media planners calculate and compare cost-benefits of dailies based on the AIR figure. Hence, it is perhaps most relevant to study readership trends in terms of AIR.

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IRS Q2 2011: Parts of Delhi decoded

bestmediainfo — Fri, 14 Oct 2011 04:51:41 +0000

IRS Q2 2011: Parts of Delhi decoded

A look at the consolidated readership of top 10 dailies and their readerships in parts of Delhi

BestMediaInfo Bureau | Delhi | October 14, 2011

National Capital Delhi is lead by Hindustan Times from last 6 continuous rounds of Indian Readership Survey. Let’s take a look at the consolidated readership of top 10 dailies and their readerships in parts of Delhi.

Consolidated readership in Delhi:

Hindustan Times remains on the top with an AIR of 19.48 lakh in IRS Q2 2011 as compared to 19.54 lakh in the previous survey and 19.61 lakh in IRS Q2 2010.

HT is closely followed by The Times of India with 19.1 lakh readers in the current round of survey. The daily had an AIR of 18.9 lakh in the previous quarter and 18.85 lakh in IRS Q2 2010.

The Times Group’s Hindi daily Navbharat Times has added 2.5 per cent readers in this quarter over the last round of survey. NBT has an AIR of 19 lakh in IRS Q2 2011 as compared to 18.53 lakh in the previous quarter and 17.24 lakh in IRS Q2 2010. The daily has grown by 10.2 per cent in the past one year.

Despite losing a few readers in this quarter, Hindi daily Hindustan remains to be the fourth largest read newspaper of national capital. The daily has an AIR of 11.24 lakh in IRS Q2 2011 as compared to 11.32 lakh in the previous quarter and 11.6 lakh in IRS Q2 2010.

At No.5, Hindi daily Punjab Kesri has lost a few readers to take its AIR at 7.44 lakh in IRS Q2 2011 as compared to 7.6 lakh in the previous quarter and 7.45 lakh in IRS Q2 2010.

The No.6 position is held by Dainik Jagran with an AIR of 6.66 lakh as compared to 6.8 lakh in the previous quarter and 6.62 lakh in IRS Q2 2010.

‘Mail Today’, the compact English daily from India Today Group, has lost 5.4 per cent readers in this quarter. The daily has recorded an AIR of 2.09 lakh in IRS Q2 2011 as compared to 2.21 lakh in the previous quarter and 2.03 lakh in IRS Q2 2010.

The Economic Times has registered a growth of 3.8 per cent in the current survey to take its AIR at 1.92 lakh as compared to 1.85 lakh in the previous quarter and 1.86 lakh in IRS Q2 2010.

The No.9 newspaper of Delhi is Nai Dunia which has grown by 117.2 per cent in the past one year to take its AIR at 1.26 lakh in IRS Q2 2011 as compared to 1.2 lakh in the previous quarter and 58,000 in IRS Q2 2010.

The last in the top 10 list is English daily The Hindu with an AIR of 1.13 lakh as compared to 1.15 lah in the previous quarter and 1.02 lakh in IRS Q2 2010.

Parts of Delhi:

North Delhi:

North Delhi is ruled by Navabharat Times with current AIR of 5.02 lakh as compared to 5.01 lakh in the previous quarter and 4.82 lakh in IRS Q2 2010.

NBT is closely followed by English daily Hindustan Times in this part of Delhi with 4.6 lakh readers. HT had 4.52 lakh readers in Q1 2011 and 4.31 lakh readers in Q2 2010 in North Delhi.

The Times of India comes at No.3 position in North Delhi with 4.09 lakh readers in this survey as compared to 4.14 lakh readers in the previous quarter and 4.01 lakh readers in IRS Q2 2010.

Hindi daily Hindustan holds the 4th spot in North Delhi with an AIR of 2.4 lakh in IRS Q2 2011 as compared to 2.56 lakh in the previous quarter and 2.85 lakh in IRS Q2 2010. The daily has lost 15.8 per cent readers in the past one year in this part of Delhi.

Punjab Kesri’s current AIR stands at 2.4 lakh in North Delhi this quarter as compared to 2.48 lakh in the previous quarter and 2.18 lakh in Q2 2010.

Dainik Jagran is at No.6 with 1.46 lakh readers in North Delhi as compared to 1.5 lakh in the previous quarter 1.42 lakh in IRS Q2 2010.

Mail Today has added 2,000 readers in this quarter in North Delhi to take its AIR at 57,000. The compact English daily had 50,000 readers in Q2 2010.

The Economic Times has grown by 31 per cent in the last one year in North Delhi and recorded an AIR of 54,000 as compared to 55,000 in the previous quarter and 41,000 in Q2 2010.

The Hindu has also added a few readers in this survey. Its current AIR stands at 38,000 as compared to 34,000 in the previous quarter and 39,000 in Q2 2010.

At No.10 is Nai Dunia with 38,000 readers as compared to 31,000 in Q1 2011 and 10,000 in Q2 2010.

South Delhi:

South Delhi has been always a strong hold of Hindustan Times. The daily has recorded an AIR of 6.1 lakh in Q2 2011 as compared to 6.2 lakh in the previous quarter and 6.29 lakh in Q2 2010.

The Times of India has recovered its losses in previous quarter in this part of Delhi this quarter and recorded 5.86 lakh readers as compared to 5.73 lakh in the previous quarter and 5.96 lakh in Q2 2010.

Navabharat Times has added a few readers in South Delhi too. The daily has current AIR of 4.14 lakh as compared to 4.04 lakh in the previous quarter and 4.01 lakh in IRS Q2 2010.

Hindustan has seen marginal decline in South Delhi also. Its current AIR stands at 2.8 lakh as compared to 2.89 lakh in the last round of survey and 3.08 lakh in Q2 2010.

Dainik Jagran is at No.5 position in South Delhi with an AIR of 1.47 lakh. The paper has not seen any change in the readership in this quarter while it had an AIR of 1.36 lakh in Q2 2010.

Punjab Kesri has recorded 1.22 lakh of AIR in the current survey while the daily had 1.24 lakh readers in Q1 2011 and 1.44 lakh in Q2 2010.

Mail Today has lost a few readers in South Delhi in IRS Q2 2011 and its AIR now stands at 59,000 as compared to 62,000 in the previous quarter. The compact English daily had 60,000 readers in Q2 2010.

Unlike North Delhi, The Economic Times has lost a few readers in South Delhi this quarter. At No.8, ET has an AIR of 53,000 as compared to 55,000 in the previous quarter and 56,000 in IRS Q2 1010.

After gaining readers in South Delhi in a few rounds of surveys, The Hindu has lost a few readers this quarter. Its current AIR stands at 43,000 as compared to 48,000 in the previous quarter and 30,000 in IRS Q2 2010.

At No.10 in South Delhi is Hindi daily Rashtriya Sahara with 19,000 readers. The daily has not seen any change in readership over the last round of survey.

East Delhi:

The Times of India remains the largest read newspaper in East Delhi with 4.69 lakh readers in IRS Q2 2011. The daily had 4.50 lakh readers in the previous quarter and 4.36 lakh in Q2 2010.

Navbharat Times is closely following TOI with an AIR of 4.65 lakh. In Q1 2011, NBT had 4.39 lakh readers and in Q2 2010, it had recorded 4.2 lakh readers.

At No.3 in East Delhi is Hindustan Times with readership of 3.41 lakh as compared to 3.50 lakh in the previous quarter and 4.30 lakh in IRS Q2 2010.

Hindi Daily Hindustan is the fourth largest read daily in East Delhi with 2.65 lakh readers. The paper has added 1,000 readers in this quarter while it had an AIR of 2.75 lakh in IRS Q2 2010.

Dainik Jagran has lost a few readers in the current round of survey to record an AIR of 1.98 lakh in East Delhi. It had 2.16 lakh readers in the previous quarter and 2.62 lakh readers in IRS Q2 2010.

By adding 6,000 readers in this quarter, Punjab Kesri has taken its AIR at 1.3 lakh. The Hindi daily had 1.65 lakh readers in IRS Q2 2011.

Like other parts of Delhi, The Economic Times has grown its readership in East Delhi also. ET has 41,000 readers in the current round of survey as compared to 36,000 readers in Q1 2011 and 43,000 in IRS Q2 2010.

Nai Dunia holds eighth spot in this part of national capital with 40,000 readers. It had recorded 47,000 readers in the previous quarter and 25,000 readers in IRS Q2 2010.

There has been no change in the readership of Mail Today in East Delhi in the second quarter of IRS 2011. The compact daily has 36,000 readers. It had an AIR of 37,000 in IRS Q2 2011.

Hindi daily Amar Ujala is at No.10 with 23,000 readers in East Delhi in the current survey as compared to 26,000 readers in the previous quarter and 53,000 readers in IRS Q2 2010.

West Delhi:

Like South Delhi, Hindustan Times rules West Delhi also with average issue readership of 5.38 lakh in IRS Q2 2011. HT had 5.28 lakh readers in the previous quarter and 4.7 lakh in Q2 2010. Thus, it has grown by 14.5 per cent in last one year.

HT is followed by Navbharat Times which has recorded an AIR of 5.19 lakh in the second quarter of IRS 2011. NBT had 5.1 lakh readers in the previous quarter and 4.21 lakh readers in Q2 2010.

The Times of India is the distant No.3 player in this part of national capital with 4.46 lakh readers. TOI had 4.52 lakh readers in the previous quarter and 4.51 lakh readers in IRS Q2 2010.

Hindi daily Hindustan had been steadily growing in West Delhi on quarter on quarter basis. Its current AIR stands at 3.39 lakh as compared to 3.23 lakh in the previous quarter and 2.92 lakh in Q2 2010.

Punjab Kesri holds the fifth position in West Delhi with average issue readership of 2.51 lakh in IRS Q2 2011 as compared to 2.65 lakh in the previous quarter and 2.18 lakh in Q2 1010.

The No.6 newspaper of West Delhi Dainik Jagran is also growing consistently in the area. The paper has grown by 44.3 per cent in the past one year. Its current AIR now stands at 1.76 lakh as compared to 1.67 lakh in the previous quarter and 1.22 lakh in Q2 2010.

Mail Today has lost 17.4 per cent readers this quarter in West Delhi. Its current AIR now stands at 57,000 as compared to 69,000 in the previous quarter and 56,000 in Q2 2010.

The Economic Times has added a few readers in this area too. ET’s current AIR stands at 43,000 as compared to 40,000 in the previous quarter.

At No.9, Nai Dunia has registered 100 per cent growth in past one year. The paper has taken its AIR at 34,000 while it had 31,000 in the previous quarter and 17,000 in IRS Q2 2010.

The last position is held by The Hindu which has not seen any change in the readership over the last quarter. Its current AIR stands at 19,000.

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IRS Q2 2011: Top Business dailies

bestmediainfo — Thu, 13 Oct 2011 04:59:04 +0000

IRS Q2 2011: Top Business dailies

Most of the business dailies register growth in 2^nd quarter of IRS 2011; Mint grows by 46.4% in last one year

BestMediaInfo Bureau | Delhi | October 13, 2011

Business dailies in India have been growing steadily on quarter on quarter basis. Where all the top 4 English language business newspapers have grown in this quarter, the top 3 dailies have grown over the past year also.

India’s largest read daily The Economic Times has added a few readers in its average issue readership in Q2 of IRS 2011. Its current AIR stands at 7.85 lakh as compared to 7.69 lakh in the previous quarter and 7.53 lakh in IRS Q2 2010. The daily has seen an overall growth of 4.2% in last one year.

Mint, the business daily from HT Media stable, continues to be the 2nd largest read daily of the country. The paper is steadily growing on quarter on quarter basis to register an overall growth of 44.6% over the past one year. Mint has 2.4 lakh readership in IRS Q2 2011 as compared to 2.22 lakh in the previous quarter and 1.66 lakh in IRS Q2 2010.

At No.3 is Business Standard which has also added a few readers in this quarter to take its yearly growth to 7.7%. Its current AIR stands at 1.53 lakh as compared to 1.51 lakh in the previous quarter and 1.42 lakh in IRS Q2 2010.

Although the No.4 business daily Hindu Business Line has recovered some losses in this quarter, it has not been able to growth over last year’s readership. By adding 16.5% readers in IRS Q2 2011, it has recorded an AIR of 1.06 lakh as compared to 91,000 in the previous quarter. It had 1.15 lakh readers in IRS Q2 2010.

At No.5 is Daily Excelsior with 99,000 readers in the current round of survey. The daily has lost a few readers over the last quarter. It has an AIR of 1.04 lakh in previous quarter and 97,000 in IRS Q2 2010.

Business Standard Hindi comes at No.6 with 63,000 readers. The daily had 64,000 readers in the previous quarter and 53,000 readers in IRS Q2 2010.

Last in the league is Hindi business daily from Dainik Bhaskar Group Business Bhaskar with 44,000 readers. It has added 3,000 readers in this quarter.

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IRS Q2 2011: Top 10 dailies in Kolkata

bestmediainfo — Tue, 11 Oct 2011 04:56:52 +0000

IRS Q2 2011: Top 10 dailies in Kolkata

8 out of 10 newspapers in Kolkata lose readers in the second quarter of IRS 2011

BestMediaInfo Bureau | Delhi | October 11, 2011

Kolkata has always been a stronghold of Ananda Bazar Patrika where the daily has been a leader by a long shot. However, ABP has lost a few readers, recording an AIR of 26.99 lakh in IRS Q2 2011 compared with 27.17 lakh in the previous quarter and 28.07 lakh in IRS Q2 2010. Thus, the daily has lost 3.8 per cent readers over the past one year.

The second most read daily of Kolkata is Bartaman which has recorded an AIR of 10.83 lakh against 11.03 lakh in the previous quarter and 10.02 lakh in IRS Q2 2010. It has registered 8.1 per cent growth over the second quarter of last year.

The No. 3 and No. 4 positions are held by English dailies in Kolkata. While The Telegraph remains the most read English daily in the city, The Times of India has almost half the readership of The Telegraph.

The current AIR of The Telegraph stands at 9.13 lakh in IRS Q2 2011 against 9.07 lakh in the previous quarter and 8.83 lakh in IRS Q2 2010.

TOI has lost a few readers since the previous quarter and also the second quarter of IRS 2010. It has an AIR of 5.35 lakh in IRS Q2 2011 compared with 5.52 lakh in the last round of the survey and 5.59 lakh in IRS Q2 2010.

Sanmarg is the fifth largest read daily with 4.42 lakh readers against 4.68 lakh in the previous quarter and 4.7 lakh in IRS Q2 2010.

The No. 6 daily Aajkaal has been losing its base in the state. The daily lost 9.3 per cent readers in the current round over the previous quarter and 20 per cent readers over the second quarter of last year. Its current AIR stands at 2.94 lakh against 3.27 lakh in the previous quarter and 3.67 lakh in IRS Q2 2010.

Sangbad Pratidin has lost a few readers since the last quarter but it has registered an overall growth of 9.6 per cent over the past one year. It has an AIR of 2.74 lakh against 2.9 lakh in the previous quarter and 2.5 lakh in IRS Q2 2010.

At No. 8, Ganashakti, has also lost more than 20 per cent readers in the past one year, a reflection of the CPI(M)’s declining fortunes in the state. Its current AIR stands at 2.19 lakh compared with 2.22 lakh in the previous quarter and 2.74 lakh in IRS Q2 2010.

The Statesman has 1.37 lakh readers in IRS Q2 2011 against 1.49 lakh in the previous quarter and 1.29 lakh in IRS Q2 2010.

Hindi daily Prabhat Khabar is at No.10 position in Kolkata with an average issue readership of 70,000. The newspaper had 66,000 readers in the previous quarter and 77,000 readers in IRS Q2 2010.

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IRS Q2 2011: Top 10 dailies in Bangalore

bestmediainfo — Mon, 10 Oct 2011 04:35:39 +0000

IRS Q2 2011: Top 10 dailies in Bangalore

All top 5 dailies register growth over the past one year; top 2 dailies register marginal decline this quarter

BestMediaInfo Bureau | Delhi | October 10, 2011

Known as IT city or garden city of India, the capital of Karnataka has been a fertile ground for the top 5 publications with all the dailies registering growth over the past one year. However, in IRS Q2 2011, the top 2 dailies have registered marginal decline.

Bangalore’s No. 1 daily, Vijay Karnataka, has lost a few readers but maintained the overall growth of 6.9 per cent in the last one year. It has recorded an AIR of 7.17 lakh in IRS Q2 2011 against 7.19 lakh in the previous quarter and 6.71 lakh in IRS Q2 2010.

It is closely followed by Prajavani with an AIR of 6.59 lakh. The daily has lost 11,000 readers in this quarter but added 8 per cent readers in the past one year. It had an AIR of 6.1 lakh in IRS Q2 2010.

The Times of India has grown by 6.5 per cent in Bangalore to take its AIR to 4.42 lakh compared with 4.15 lakh in the previous quarter and 3.3 lakh in IRS Q2 2010. TOI has grown by 33.9 per cent over the past one year.

At No. 4 is another English daily, Deccan Herald, which has been able to hold its readers in the second quarter of IRS 2011. The daily has recorded an AIR of 2.01 lakh compared with 2 lakh in the previous quarter and 1.64 lakh in IRS Q2 2010. The daily has grown by 22.6 per cent in Bangalore over the past one year.

The Times of India Group’s other English daily, Bangalore Mirror, holds the 5^th spot with average issue readership of 1.56 lakh in IRS Q2 2011 against 1.43 lakh in the previous quarter and 62,000 in IRS Q2 2010. The daily has grown by more than 150 per cent in a year.

At No. 6 is Kannada Prabha which has lost considerable market share over the last quarter and year. It has an AIR of 1.25 lakh in IRS Q2 2011 against 1.39 lakh in the previous quarter and 1.57 lakh in IRS Q2 2010.

Kannada daily Udayavani has added a few readers in the quarter to take its AIR to 1.18 lakh compared with 1.12 lakh in the previous quarter and 97,000 in IRS Q2 2010.

At No. 8 is Daily Thanthi with an AIR of 88,000 in IRS Q2 2011 against 86,000 in the last round of survey and 69,000 in IRS Q2 2010.

The readership of Deccan Chronicle is on a decline in Bangalore. The daily has lost 20 per cent readers in the last one year. Its current AIR stands at 81,000 compared with 87,000 in the previous quarter and 1.01 lakh in IRS Q2 2010.

DNA has recorded an AIR of 77,000 in IRS Q2 2011 against 68,000 in the previous quarter and 1.17 lakh in IRS Q2 2010.

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IRS Q2 2011: Top 10 dailies in Chennai

bestmediainfo — Mon, 10 Oct 2011 04:29:42 +0000

IRS Q2 2011: Top 10 dailies in Chennai

BestMediaInfo Bureau | Delhi | October 10, 2011

Seven out of the top 10 dailies have registered growth in Chennai in IRS Q2 2011 with no major change in the pecking order.

Daily Thanthi continues to be the distant leader in Chennai. The daily has strengthened its position further in the current survey by adding 4.1 per cent readers over the previous quarter and 8.5 per cent readers over Q2 2010. Its current AIR stands at 12.29 lakh against 11.81 lakh in the last survey and 11.33 lakh in IRS Q2 2010.

The second largest read daily in Chennai, Dianakaran, has not seen any change in readership in IRS Q2 2011 from the last quarter. It has recorded an AIR of 7 lakh compared with 6.09 lakh in IRS Q2 2010.

The largest read English daily in Chennai is The Hindu, and it holds the No. 3 position with an AIR of 4.98 lakh in IRS Q2 2011 against 5.08 lakh in the previous quarter and 5.44 lakh in IRS Q2 2010. The newspaper has registered an overall loss of 8.5 per cent in the last one year.

At No. 4 is Dinamalar which has lost about 15 per cent readers in the last one year in Chennai. The daily has recorded an AIR of 2.3 lakh compared with 2.33 lakh in the previous quarter and 2.7 lakh in IRS Q2 2010.

The Times of India at No. 5 has marginally increased its readership in the second quarter of IRS 2011 over the last quarter to equal its readership numbers in IRS Q2 2010. Its current AIR stands at 2 lakh compared with 1.83 lakh in the previous quarter.

At No. 6 is Deccan Chronicle with 1.38 lakh readers in IRS Q2 2011 against 1.27 lakh in the previous quarter and 1.45 lakh in Q2 2010.

Dinamani has an AIR of 53,000 in IRS Q2 2011 compared with 48,000 in the previous quarter and 56,000 in Q2 2010.

At No. 8 is Malai Malar with 47,000 readers. The daily had 37,000 readers in the last survey round and 50,000 in IRS Q2 2010.

The New Indian Express has 28,000 readers in Chennai against 20,000 readers in the previous quarter and 21,000 readers in IRS Q2 2010.

Malayala Manorama has recorded an AIR of 13,000 in IRS Q2 2011.

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IRS Q2 2011: Top 10 dailies in Hyderabad

bestmediainfo — Mon, 10 Oct 2011 04:25:54 +0000

IRS Q2 2011: Top 10 dailies in Hyderabad

9 out of the top 10 dailies grow in IRS Q2 2011 but all of them have registered decline over the past one year

BestMediaInfo Bureau | Delhi | October 10, 2011

The City of Nawabs has seen nine out of the top 10 dailies growing in the second quarter of IRS 2011 but all of them have registered decline over the past one year.

Eenadu remains the most read daily of Hyderabad with an AIR of 8.96 lakh in IRS Q2 2011 compared with 8.38 lakh in the previous quarter and 9.26 lakh in IRS Q2 2010. The daily has grown by 6.9 per cent over the last survey but lost 3.2 per cent readers in the last one year.

At No. 2, Sakshi has added a few readers in the quarter but registered an overall loss of 2.3 per cent over the past one year. Its current AIR stands at 6.35 lakh against 6.25 lakh in the previous quarter and 6.50 lakh in IRS Q2 2010.

The largest read English daily of Hyderabad, Deccan Chronicle, holds the 3^rd spot with an AIR of 4.91 lakh in IRS Q2 2011 against 4.73 lakh in the previous quarter and 5.3 lakh in IRS Q2 2010. It has lost 7.4 per cent readers over the second quarter of IRS 2010.

Hyderabad’s No. 4 newspaper is Andhra Jyoti, with 1.28 lakh readers in IRS Q2 2011 against 1.13 lakh in the previous quarter and 1.43 lakh in IRS Q2 2010. It has lost 10.5 per cent readers in the last one year.

The country’s largest English daily, The Times of India, holds 5^th position in Hyderabad with an AIR of 1.25 lakh compared with 1.09 lakh in the previous quarter and 1.37 lakh in IRS Q2 2010. TOI has seen a decline of 8.8 per cent over the past one year.

The Hindu has recorded an AIR of 90,000 in IRS Q2 2011 compared with 87,000 in the previous quarter and 1.06 lakh in IRS Q2 2010.

Siasat has added 1,000 readers in the current survey to take its AIR at 50,000 against 60,000 in IRS Q2 2010.

Vartha’s current AIR stands at 49,000 against 46,000 in the previous quarter and 1.1 lakh in IRS Q2 2010.

At No. 9 is The Munsif which is the only newspaper to record a decline in readership in IRS Q2 2011 over the previous quarter. The daily has recorded an AIR of 42,000 against 47,000 in IRS Q1 2011 and IRS Q2 2010.

The country’s largest financial daily, The Economic Times, is the last in the top 10 list of newspapers of Hyderabad with 20,000 readers.

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IRS Q2 2011: Top 10 dailies in Kerala

bestmediainfo — Fri, 07 Oct 2011 04:56:28 +0000

IRS Q2 2011: Top 10 dailies in Kerala

Five dailies out of top 10 newspapers in the state have witnessed growth; Mangalam replaces Kerala Kaumudi to take fifth position

BestMediaInfo Bureau | Delhi | October 7, 2011

Kerala’s No. 1 daily Malayala Manorama has maintained its leadership and registered a marginal growth in the second quarter of IRS 2011. Its current AIR stands at 98.69 lakh compared with 98.37 lakh in the previous quarter and 97.59 lakh in IRS Q2 2010. Thus, the daily has added 1.1 per cent more readers over the second quarter of IRS 2010.

Mathrubhumi has recorded a loss of 1.03 lakh readers in IRS Q2 2011. At 2^nd spot, its current AIR stands at 66.69 lakh against 67.72 lakh in IRS Q1 2011. The daily had 65.45 lakh readers in IRS Q2 2010. Overall, Mathrubhumi has seen a marginal growth of 1.9 per cent in its AIR over the year.

The 3^rd major player in Kerala, Deshabhimani, has been losing readers from the first quarter of 2011. After a decline of close to 10 per cent in the last quarter, the paper has again lost 3.4 per cent readers in IRS Q2 2011. Its current AIR now stands at 21.05 lakh compared with 21.8 lakh in the previous quarter and 22.76 lakh in IRS Q2 2010. Thus, the daily has recorded an overall loss of 7.5 per cent over the last one year.

The only paper in Kerala that has seen robust growth during the year is Madhyamam. The No. 4 daily of the state has grown by 8.2 per cent over the previous quarter and 36.9 per cent over IRS Q2 2010. Madhyamam has recorded an AIR of 9.54 lakh in IRS Q2 2011 against 8.82 lakh in the last quarter and 6.97 lakh in IRS Q2 2010.

There is a change in the No. 5 position which has now been acquired by Mangalam which has grown by more than 12 per cent this quarter. The daily has recorded an AIR of 5.62 lakh in IRS Q2 2011 compared with 5 lakh in the previous quarter and 5.16 lakh in IRS Q2 2010. Thus, it has grown 8.9 per cent overall in the last one year.

The declining trend for Kerala Kaumudi has resulted in a loss of 36 per cent readership in the last one year. The paper has an AIR of 5.32 lakh in IRS Q2 2011 against 5.7 lakh in the last quarter and 8.37 lakh in IRS Q2 2010.

The No. 7 daily in Kerala is The Hindu. Its AIR stands at 3.1 lakh in IRS Q2 2011 compared with 3.24 lakh in the previous quarter and 3.76 lakh in IRS Q2 2010.

The New Indian Express has added just 3,000 readers in its AIR in IRS Q2 2011. The English daily has an AIR of 2.18 lakh in IRS Q2 2011 compared with 2.15 lakh in the previous quarter and 2.95 lakh in IRS Q2 2010. The paper is still to overcome the setback of a loss of 26 per cent in Q2 2010.

Deepika has maintained its readership this quarter recording an AIR of 1.9 lakh against 1.89 lakh in the previous quarter and 1.8 lakh in the second quarter of IRS 2010.

Kerala Kumudi Flash is the last in the top 10 list of dailies in Kerala with 1.63 lakh readers compared with 1.7 lakh readers in the previous survey and 2.06 lakh in IRS Q2 2010.

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IRS Q2 2010: Top 10 dailies in Chandigarh

bestmediainfo — Fri, 07 Oct 2011 04:52:12 +0000

IRS Q2 2010: Top 10 dailies in Chandigarh

Despite losing readers continuously in the region, Dainik Bhaskar continues to be No. 1 daily

Best Media Info | Delhi | October 7, 2010

The capital of Punjab and Haryana, the Union Territory Chandigarh, is dominated by Dainik Bhaskar with 1.63 lakh of AIR in IRS Q2 2011. The paper had an AIR of 1.7 lakh in the first quarter of IRS 2011 and 1.8 lakh in IRS Q2 2010. Thus, the flagship Hindi daily of Dainik Bhaskar group has seen a decline of 9.4 per cent in the past one year.

Dainik Bhaskar is followed by The Tribune in second spot in Chandigarh which is steadily growing its readership. The English daily has an AIR of 1.01 lakh in IRS Q2 2011 compared with 95,000 in the previous quarter and 94,000 in IRS Q2 2010. The paper has grown by 7.4 per cent over the past one year.

Hindustan Times and Amar Ujala are both in No. 3 position in the Union Territory with an AIR of 93,000 each. HT has registered 5.7 per cent increase in its readership while Amar Ujala has added 13.4 per cent readers this quarter to inch to the No. 3 spot. Overall, HT and Amar Ujala have grown by 19.2 per cent and 9.4 per cent over the past one year, respectively.

The fifth most read daily in Chandigarh region is The Times of India with an AIR of 26,000 in IRS Q2 2011. The English daily had an AIR of 21,000 in IRS Q1 2011 and 22,000 in IRS Q2 2010.

Punjab Kesri holds the sixth spot with 23,000 readers. It had 24,000 readers in IRS Q1 2011 and IRS Q2 2010.

Dainik Jagran has maintained its readership over the last quarter and recorded an AIR of 20,000. The Hindi daily had an AIR of 28,000 in Q2 of IRS 2010.

The Indian Express, Punjabi Tribune and Ajit have 18,000, 11,000 and 6,000 readers in the region, respectively.

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IRS Q2 2011: Top 10 dailies in Tamil Nadu

bestmediainfo — Wed, 05 Oct 2011 05:27:24 +0000

IRS Q2 2011: Top 10 dailies in Tamil Nadu

9 out of top 10 dailies in the state see green; Deccan Chronicle surpasses The Times of India in Tamil Nadu

BestMediaInfo Bureau | Delhi | October 5, 2011

The second quarter results of Indian Readership Survey in 2011 have been outstanding for publications in the state with nine of the top 10 dailies registering growth in IRS Q2 2011. Deccan Chronicle has toppled The Times of India to become the 2^nd most read English daily in the state after The Hindu.

The largest read daily of Tamil Nadu, Daily Thanthi, has retained its leadership and added 1.6 per cent readers in IRS Q2 2011. The Tamil daily has registered an AIR of 70.97 lakh in IRS Q2 2011 compared with 69.86 lakh in the last quarter and 72.63 lakh in IRS Q2 2010. Thus the paper has recorded a loss in readership of 2.3 per cent over the second quarter of last year.

The No.2 daily of the state, Dinakaran, too has recorded a slight increase in AIR in the current survey. Its AIR now stands at 50.38 lakh against 49.95 lakh in the previous quarter and 49.91 lakh in IRS Q2 2010.

The 3^rd major player, Dinamalar, has also registered growth of 4.1 per cent in the second quarter of IRS 2011. Its current AIR stands at 26.53 lakh compared with 25.48 lakh in the previous quarter and 28.59 lakh in IRS Q2 2010. Thus, the paper has lost 7.2 per cent readers over Q2 of IRS 2010.

Tamil Nadu, the traditional stronghold for The Hindu, has not been a fertile ground for the daily for five consecutive quarters. With a marginal loss of 0.9 per cent readers, its AIR now stands at 10.55 lakh compared with 10.65 lakh in the previous quarter and 11.31 lakh in IRS Q2 2010. The Hindu has seen an overall decline of 6.7 per cent over the second quarter survey in last year.

The No.5 daily of Tamil Nadu is Dinamani which has recorded an AIR of 5.13 lakh compared with 4.76 lakh in the previous quarter and 5.12 lakh in IRS Q2 2010.

Malai Malar has added 6,000 readers in IRS Q2 2011 to take its AIR at 4.17 lakh against 4.11 lakh in the last survey and 5.56 lakh in IRS Q2 2010. It has recorded an overall loss of 25 per cent over the past one year.

Deccan Chronicle has toppled The Times of India to become the 2nd largest read English daily and No.7 newspaper of the state. DC has recorded an AIR of 2.4 lakh compared with 1.96 lakh in the previous quarter and 2.5 lakh in IRS Q2 2010.

The Times of India has also grown by 6.7 per cent in the current survey. The daily has an AIR of 2.22 lakh readers in IRS Q2 2011 against 2.08 lakh in the previous quarter and 2.21 lakh in Q2 2010.

The New Indian Express has recorded an AIR of 1.35 lakh against 1.32 lakh in the previous quarter and 1.08 lakh in Q2 2010.

Tamizh Murasu has an AIR of 1.16 lakh in IRS Q2 2011 compared with 1.14 lakh in IRS Q1 2011.

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Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry. » IRS Q2 2011

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