Television

• Why To Compare Daily Soaps With IPL Matches: Sneha Rajni
  You can’t compare the 3 and half hour slot of IPL with just a half hour slot. Unfortunately public out there don’t understand the rating and its meaning.
  
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• Difficult To Overlook aMap
  “The planners benefit from the overnight dimension – monitoring/ evaluating ROI on a daily basis is a life saver for the advertiser”, says Joseph Eapen, CEO, aMap
  
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• Tips For News Channels; Invest Well To Earn Well
  How important is to make own USP? How does technology contribute in success? How promoters should invest and behave? Opines Rahul Kulshreshtha.
  
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• More Business for Business news
  Business news is slowly dominating the general news channels and general newspapers.
  
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