Marketing

• Interview: Kishore Biyani, CEO, Future Group
  India’s retail king talks about the ten-year-old journey of Big Bazaar and shares the agenda ahead based on the philosophy of rediscovering oneself all over again
  
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• Interview: Ramesh Chembath, AVP, Sales & Marketing, Godrej Appliances
  ‘Contextual advertising riding on innovation along with co-creations will be the drivers for Godrej home appliances’
  
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• Interview: Sandeep Aurora, Director Marketing, Intel South Asia
  ‘I think the Ultrabook will replace laptops by 2013 and, secondly, people will carry multiple devices’
  
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• Interview: James Munson, Head of Retail & Marketing, Marks & Spencer Reliance India
  ‘We don’t change what we stand for, but we adapt our model to the local market’
  
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• Interview: Rahul Akkara, VP – Marketing, Parag Milk Foods
  The challenge for any brand is to increase distribution, create value offerings and constantly reinvent & innovate to be a differentiator
  
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• Interview: Sid Shah,President&CEO,Wild East Group
  Brand licensing is a regular practice at giants like Ford, Unilever, Nestle, among others. But in India it’s yet to gain momentum.
  
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• Jagran Solutions executes launch event of Audi A6
  Organizes 12-day central launch training program for dealers in Aurangabad.
  
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• Chetan Bhagat to promote Hong Kong Tourism Board
  360 degree campaign titled Chetan’s Affair with Hong Kong – Asia’s World City launched.
  
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• Interview: Ambika Sharma, Founder, Pulp strategy
  She is few among the herd of successful female strategists in the industry. And these days she is busy honing her entrepreneurial skills…
  
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• Brand Activation Will Surpass OOH Soon
  In an interview with BestMediaInfo.com, National Head of Jagran Solutions Ambika Sharma speaks at length on various aspects and prospects of brand activation.
  
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