Marketing

• Interview: Nicholas M Dudynskay, EVP, Global Director of Retail Marketing, Leo Burnett Worldwide
  “A big mistake that clients committed last year was that they tried to do transactional sales on the social medium. People do not want to use it for that purpose”
  
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• Interview: R Shivashankar, Director South Asia, Lavazza
  ‘We believe both the brands Lavazza Espression and Barista Lavazza would definitely co-exist due to the different set of consumers they cater to. Barista is more of an Indian brand, while with Espression we will bring in the international taste’
  
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• Interview: Kishore Biyani, CEO, Future Group
  India’s retail king talks about the ten-year-old journey of Big Bazaar and shares the agenda ahead based on the philosophy of rediscovering oneself all over again
  
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• Interview: Ramesh Chembath, AVP, Sales & Marketing, Godrej Appliances
  ‘Contextual advertising riding on innovation along with co-creations will be the drivers for Godrej home appliances’
  
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• Interview: Sandeep Aurora, Director Marketing, Intel South Asia
  ‘I think the Ultrabook will replace laptops by 2013 and, secondly, people will carry multiple devices’
  
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• Interview: James Munson, Head of Retail & Marketing, Marks & Spencer Reliance India
  ‘We don’t change what we stand for, but we adapt our model to the local market’
  
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• Interview: Rahul Akkara, VP – Marketing, Parag Milk Foods
  The challenge for any brand is to increase distribution, create value offerings and constantly reinvent & innovate to be a differentiator
  
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• Interview: Sid Shah,President&CEO,Wild East Group
  Brand licensing is a regular practice at giants like Ford, Unilever, Nestle, among others. But in India it’s yet to gain momentum.
  
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• Jagran Solutions executes launch event of Audi A6
  Organizes 12-day central launch training program for dealers in Aurangabad.
  
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• Chetan Bhagat to promote Hong Kong Tourism Board
  360 degree campaign titled Chetan’s Affair with Hong Kong – Asia’s World City launched.
  
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