Digital

• Interview: Anthony Rhind, Co-CEO & Marketing Director, Havas Digital
  ‘It’s a shame that the acronym ROI has come to mean a short-term transaction because return on investment can be brand equity or good corporate reputation rather than a quarterly sales number’
  
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• Interview: Pranay Chulet, CEO, Quikr
  ‘We generate revenue through premium listings which get more visibility compared to free ads, and also by generating customer leads for businesses’
  
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• Interview: Nitin Mathur, Senior Director – Marketing, Yahoo! India
  In a conversation with BestMediaInfo.com, Mathur talks about the awards, the digital medium and the company’s new initiatives
  
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• Interview: Tim Fogarty, Strategist, M80
  Fogarty explains the nuances of Social Medium and how he is making it work harder and smarter for brands.
  
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• Interview: Siddharth Agarwal, Founder & CEO, Mobicule
  Siddharth discuses what, when and where is happening in the Enterprise Mobility Segment.
  
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• Interview: Rajiv Malhotra, AVP, Interactive, India, Cheil Worldwide
  In an exclusive conversation with BestMediaInfo.com, Rajiv talks beyond Banner Ads, Microsites and Viral videos.
  
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• Vinay Kumar, Founder CEO, StratosHear
  Voice advertising through mobile is the recent innovation of StratosHear in mobile marketing. CEO Vinay Kumar speaks on various aspects of mobile marketing.
  
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• Moneycontrol Hindi Will Revolutionize Its Space: Narasimhan
  Lakshmi Narasimhan, CEO, Web18 speaks at length about launch of Moneycontrol Hindi and re-launch of IBNLive.com.
  
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• Why Does Indian media Follow International Media?
  “What is prominent in Silicon Valley becomes prominent in India, even if it is relevant only to the 50 million web users, not the 500 million mobile subscribers in India”, Says Beerud Sheth, CEO, SMS Gupshup.
  
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• Moneycontrol Seeks Total Control
  Moneycontrol.com is celebrating its 10th anniversary. What did it take to become Asia’s largest personal finance portal? What is the next target? Web18′s CEO Surya Mantha shares the mood within whole group on the occasion.
  
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