Advertising

• Interview: Santosh Padhi, CCO & Co-Founder, TapRoot India
  I don’t think most Indian jury members have done enough to project the cultural connect of Indian entries or have done so in the past compared to the way the Brazilians, Argentineans or a Japanese do for their respective country’s work
  
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• Interview: Kitty Lun, Chairman & CEO, LOWE China
  “Your ads are funny!” remarks Lun in a detailed conversation with Neha Saraiya
  
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• Interview: Matt Seddon, CEO, Saatchi & Saatchi India
  “No, I don’t think we are quite there,” asserts Agency’s newly appointed CEO
  
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• Interview: Rishad Tobaccowala, Chief Strategy & Innovation Officer, Vivaki
  On his recent visit to India, Rishad Tobaccowala spoke to Neha Saraiya of BestMediaInfo.com
  
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• Interview: Kelly Clark, Worldwide CEO, Maxus
  “Agencies need to be flexible and pragmatic for the client’s benefit. They must be ready to collaborate when the client wants them to”
  
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• Interview: Tom Doctoroff, JWT, North Asia Area Director, Greater China CEO
  “Brand friendliness in India is more than in North Asia,” said Doctoroff in an exclusive chat with BestMediaInfo.com
  
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• Interview: Bruce Haines, Global Chief Strategy Officer, Cheil Worldwide
  “In last 18 months, 20% of our business has come from non-Samsung clients,” said Haines in an exclusive conversation with BestMediaInfo.com
  
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• L’amour expands services to corporate finance, HR sectors
  Primarily a print advertising agency dealing in government accounts, it also provides BTL initiatives for clients
  
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• Interview: Andrew Atherton, Consultant, OAP
  “Quality can sometimes be a very subjective factor, and what makes a great location for one client may be less so for another.”
  
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• Interview: Neeraj Vyas, Business Head, Sony MIX
  The channel that took one and a half years of planning is finally up for show. Neha Saraiya finds out the plans of sailing it in the cluttered market.
  
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