Interviews

• Interview: Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India
  “Once you strike the combination of engaging content with strong, multidimensional characters, success is just a show away”
  
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• Interview: Santosh Padhi, CCO & Co-Founder, TapRoot India
  I don’t think most Indian jury members have done enough to project the cultural connect of Indian entries or have done so in the past compared to the way the Brazilians, Argentineans or a Japanese do for their respective country’s work
  
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• Interview: Anthony Rhind, Co-CEO & Marketing Director, Havas Digital
  ‘It’s a shame that the acronym ROI has come to mean a short-term transaction because return on investment can be brand equity or good corporate reputation rather than a quarterly sales number’
  
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• Interview: Ferzad Palia, Senior VP and GM, English Entertainment, Viacom 18
  “It is very difficult to explain how well a particular channel is doing in a genre like this purely because of the monitoring system”
  
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• Interview: Kishore Biyani, CEO, Future Group
  India’s retail king talks about the ten-year-old journey of Big Bazaar and shares the agenda ahead based on the philosophy of rediscovering oneself all over again
  
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• Interview: Pranay Chulet, CEO, Quikr
  ‘We generate revenue through premium listings which get more visibility compared to free ads, and also by generating customer leads for businesses’
  
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• Interview: Ramesh Chembath, AVP, Sales & Marketing, Godrej Appliances
  ‘Contextual advertising riding on innovation along with co-creations will be the drivers for Godrej home appliances’
  
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• Interview: Sandeep Aurora, Director Marketing, Intel South Asia
  ‘I think the Ultrabook will replace laptops by 2013 and, secondly, people will carry multiple devices’
  
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• Interview: Gaurav Banerjee, Head Content Strategy, Life OK
  ‘We believe that people would want to give the stories and themes we have chosen a chance’
  
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• Interview: James Munson, Head of Retail & Marketing, Marks & Spencer Reliance India
  ‘We don’t change what we stand for, but we adapt our model to the local market’
  
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