AdStand: The IPL Ad Break Brands are investing big bucks on IPL. There are over 100 brands that are involved with IPL. But are we seeing advertising that can stand up to the stage where they are performing?
Adstand: Stories brands tell The columnist takes a look at the Swedish Tourism campaign, the latest Micromax ad and the Ola ad. The good thing of advertising is that it delivers sublime to silly all in the same week
AdStand: The ecom merry band Ecom brands are greasing the wheels of the advertising industry. This week Flipkart and Amazon came out with brand new ads, both highlighting the easy return policy. MakeMyTrip also aired two new commercials but they seem very contrived
AdStand: Women’s Day and Brands There was a rush by brands using the Women’s Day event to release tailor made campaigns. The winner this Woman’s Day came from the Unblushed Channel on YouTube featuring AditiRaoHydari
AdStand: The Public Service Ads Tea, detergent and anti-smoking campaigns are three very disconnected categories for socially appealing narratives. Brands should continue to focus on such narration, though, irrespective of the timing of award shows