AdStand: The ecom merry band Ecom brands are greasing the wheels of the advertising industry. This week Flipkart and Amazon came out with brand new ads, both highlighting the easy return policy. MakeMyTrip also aired two new commercials but they seem very contrived
AdStand: Women’s Day and Brands There was a rush by brands using the Women’s Day event to release tailor made campaigns. The winner this Woman’s Day came from the Unblushed Channel on YouTube featuring AditiRaoHydari
AdStand: The Public Service Ads Tea, detergent and anti-smoking campaigns are three very disconnected categories for socially appealing narratives. Brands should continue to focus on such narration, though, irrespective of the timing of award shows
AdStand: The ‘jugaad’ connection Two commercials with two exactly similar narratives and two brands saying the same message: that frugality is a bane of happiness, long-term thinking and progress. But is jugaad all that bad? Have we reduced this to a simplistic pop culture narrative?