Guest Times

  • AdStand: The Gandhi Jayanti AdStand: The Gandhi Jayanti
    Naresh Gupta, Managing Partner & Chief Strategy Officer, Bang in the Middle, writes about how political parties and brands alike missed out on the historic occasion of the 100th year of Gandhiji’s return from South Africa to India

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  • AdStand: The sugar bomb effect AdStand: The sugar bomb effect
    Naresh Gupta, Managing Partner & Chief Strategy Officer, Bang in the Middle, writes about how some brands highlight a cosmetic product innovation or resort to meaningless advertising that makes little sense in the overall scheme of things

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  • AdStand: The grocery war AdStand: The grocery war
    Technology may power online grocery stores, but to reach the kitchen shelf they need more than range and convenience narratives, writes Naresh Gupta, Managing Partner & Chief Strategy Officer, Bang in the Middle

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  • AdStand: Mother brand appeals AdStand: Mother brand appeals
    Naresh Gupta, Managing Partner & Chief Strategy Officer, Bang in the Middle, takes a look at the a two-layered brand communication strategy of car brands and how sub-brands can make a difference to the overall mother brand appeal

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  • AdStand: Challenge your competitor AdStand: Challenge your competitor
    Naresh Gupta, Managing Partner and Chief Strategy Officer, Bang in the Middle, takes a look at the burger war between Burger King and McDonald’s and highlights how consumers connect with brands differently today

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